Media buyers and planners have to be good with numbers. That's pretty much a given. But at MGH, they also have to be something else: Ingenious. That's how we consistently achieve more, for less.
Rather than follow the media herd, we routinely dream up amazing promotions, research and question every rating, every demo and every price. And then we create value-packed media plans completely from scratch. Not just in one market — but in nearly every one of the 210 media markets in the country.
At our disposal is every tool known to the modern media professional: Nielsen, Arbitron, Scarborough and SRDS, to name a few. Plus a little something called CORE — special software that allows us to do real-time media tracking. We can now track spots by when they air, match them to viewer response, and then renegotiate the buy.