media

By: Mgh  09-12-2011
Keywords: Advertising Agency, Marketing Firm, Media Buying

Media Buying Agency in Baltimore, MD: Display Advertising, SEM, PPC, SEO, Media Buyers | Services | Capabilities | Advertising Agency in Baltimore, Maryland Full-Service Marketing Firm | MGH

Media buyers and planners have to be good with numbers. That's pretty much a given. But at MGH, they also have to be something else: Ingenious. That's how we consistently achieve more, for less.

Rather than follow the media herd, we routinely dream up amazing promotions, research and question every rating, every demo and every price. And then we create value-packed media plans completely from scratch. Not just in one market — but in nearly every one of the 210 media markets in the country.

At our disposal is every tool known to the modern media professional: Nielsen, Arbitron, Scarborough and SRDS, to name a few. Plus a little something called CORE — special software that allows us to do real-time media tracking. We can now track spots by when they air, match them to viewer response, and then renegotiate the buy.

Keywords: Advertising Agency, Full-service Marketing, Marketing Firm, Media Buying

Contact Mgh

Email - none provided

Print this page

Other products and services from Mgh

09-12-2011

interactive

From ensuring SEO campaigns and SEM campaigns work together, to generating ROI tracking tags and integration with Google Analytics, we make sure each campaign reaches the right people, entices them to act and tracks their responses. We continually follow and optimize our clients’ interactive marketing campaigns - and we’re not afraid to make changes when something isn’t working.


09-12-2011

Mobile and Emerging Platforms | Services | Capabilities | Advertising Agency in Baltimore, Maryland Full-Service Marketing Firm |

We determine mobile marketing and business goals to develop the right mobile strategy.


09-12-2011

public relations

A PR firm can't get away with simply touting the 300 gazillion media impressions it supposedly got off a press release. MGH employs every modern communications tactic to help clients achieve meaningful results. Like everything else in the world, public relations has changed.


09-12-2011

strategic planning

Our research team prides itself on actually becoming the target audience — doing what they do, reading what they read, shopping where they shop — until we are able to put together a much more in-depth profile of the consumer. You know those sci-fi movies where the aliens take on human form to better understand us. That's how we help our clients touch a nerve with their target audience. That is how we approach strategic planning and research.


09-12-2011

Services | Capabilities | Advertising Agency in Baltimore, Maryland Full-Service Marketing Firm | MGH

We go to great lengths to track the performance of what we create, making changes when necessary and building on our successes. Our once-captive audience is restless, watching and reading what it wants, when it wants.