To us, the user experience drives everything. Before we create any website, we immerse ourselves in our client’s business and take the time to understand each target audience – what motivates them, how they navigate the Internet, be it at home or on the go, and what search terms they might use to find a website.
Once we have that information, our interactive strategists stay focused on the target user -- from development of user flows and personas to architecting websites that are both intuitive and search friendly – across all browsers and platforms. We ensure that every website we create engages and makes it easy for users to find what they are looking for.
First impressions are imperative. Today, users go to a website before they call, visit or buy. And it's not enough to be nicely designed. We design with usability and functionality in mind to ensure users locate the information they need, and enjoy the process of interaction. We also consider the scalability of everything we design and develop so your website or application can grow and change as your marketing needs do.
The website, as the centerpiece of your business, is only the beginning. We consider the look and personality of your website and how it integrates with other marketing initiatives whether it be collateral, TV, display advertising, apps or social media presences.
At a lot of agencies, "Web development" simply means calling an outside resource to do the heavy lifting. But at MGH, we keep it all in-house. It starts with dedicated project managers assigned to every job, keeping things focused, on-time, and within budget — from paper to pixels. Teams of programmers then work tirelessly to make your interactive project a reality.
In addition, we work hard to stay on top of a rapidly changing interactive world. Whether it's an emerging technology, or simply finding new ways to push existing technology to its limits, we never stop thinking and learning.
Marketing without the Internet is impossible. Don’t even think about it. The Web now touches every part of a consumer’s life, which is why MGH has worked so hard to make it touch each marketing plan we create.
Our interactive marketers are totally results focused. From ensuring SEO campaigns and SEM campaigns work together, to generating ROI tracking tags and integration with Google Analytics, we make sure each campaign reaches the right people, entices them to act and tracks their responses. We continually follow and optimize our clients’ interactive marketing campaigns - and we’re not afraid to make changes when something isn’t working.
Our centralized reporting makes it easy to view the interactive marketing results along with results from traditional, public relations and social media initiatives.