SEO Marketing – Good Content is King!
If you’re worried about making sure people can find your site, or if you’ve been baffled by some recent SEO proposals and are asking yourself the question–”Am I dong this right”? Here’s what I tell all of my clients:
The three rules of online marketing: content, content, content.
Quality Content is content that will likely be read or viewed (like an image or video), appreciated and then passed on. The idea is that content that is linked to from external sources will not only generate traffic via that link, but that content will also show up higher in the search results as a result of that link. Therefore, quality content needs to be the kind of content that can also generate inbound links by the merit of it’s quality… “This is really interesting and helpful, I can’t wait to share it with my buddies” – this is what you want people thinking.
Links are important, but not all links are the same… be careful
So, this gets me back to content – good content delivers it’s own inbound links, and why you ask? Because people actually want to read it, share it and tell others about it. Engage your audience with interesting facts, funny anecdotes, helpful info… “drop some knowledge” as they say, and your site will reap the benefits.
And don’t worry too much about “SEO” it might just be a passing fad. Seriously, with social media gaining in importance and starting to have an impact on search results pure SEO, as in “Search Engine Optimization” might become a thing of the past.
Image Alt Tags for Image Search
It has come to my attention that one of the often overlooked SEO techniques is the proper use of the Image Alt Tag. We all know (or should know by now) the value of adding relevant keywords to title tags, within text links and in body copy, but we sometimes (at least I used to) forget about the Image Alt tags.
Many of my clients are involved in selling apparel items online. With many of these items, the photography is critical. If something looks bad in the photo fewer people will purchase the item. (This is particularly the case with apparel) One of the top traffic sources for these client’s sites (usually coming in somewhere between 7th and 10th place) has recently become “images.google.com/referral”.
If the site is using a product database for inventory management simply adding a field for the alt tag that includes the product title will usually do the trick. If you want to go one stop further, make the field editable and add more in depth product descriptions. As a general rule of thumb, if you are selling brand name products, always include the brand name and the style name in the Image Alt Tag.
In terms of overall search results this technique can only help. I always tell my clients that as long as you are being honest and that the content is relevant there should never be a problem. (See Matt Cutts video) My guess is that the potential inbound traffic generated from “images.google.com/referral” would also improve your overall search results.
The bottom line: if the images have relevance to the page content, always include keyword-rich descriptive Alt Tags.
Hope this was informative!