public relations

By: Mcpr Public Relations  09-12-2011
Keywords: Medical Experts

We work to create a regular flow of publicity by routinely issuing press releases on a variety of topics in which our clients are positioned as medical experts and leaders in their fields. We also capitalize on publicity opportunities by identifying stories already in play where a reporter needs to talk with a medical expert. We coordinate interviews for our clients and reporters which result in articles and quotes. While each case is unique, our strategy for generating publicity typically involves some or all of the following:

  • Research and write press materials

  • Create and manage media lists

  • Distribute press releases 

  • Pitch press topics directly to reporters 

  • Identify stories in development where our clients are an ideal expert

  • Coordinate interviews and followup

  • Track results

  • Provide clients with copies of articles in which they were quoted

  • Keywords: Medical Experts