No one knows your business better than you. That’s why you need to have your hands-on with SEO. Moodog can help you identify your company’s ideal keyword language strategy for targeting relevant SERPs and find new opportunities. What does that mean? Never fear, you’re about to learn and just a little knowledge can save you thousands in outsourcing.
What is SEO?
SEO, aka Search Engine Optimization, entails determining the language your customers speak and using it. You talk up your product and/or services through your site, blog and social media and combine this with good web publishing practices by including heading tags and image tags. The aim is to achieve the best possible organic results on SERPs.
What SEO is not.
- A quick fix
- A one-off
- A service you can pay for and forget about
- Something you can afford to overlook
It’s a proven fact that web visitors trust organic search results over paid search results, so getting listed in organic search results is an important goal.
SEO is hard work.
Google rewards those that create useful, engaging content and that don’t cheat. For example, multitudes of back-links from irrelevant link-farms and spammy looking social bookmarks may give you a little boost or may not depending on the quality of the sites they link from. What you want to do is build a good reputation and a gradual sustained increase in traffic. Online networking and back-links are important but they should be achieved out of genuine interest for your content. To achieve this, quality design and engaging, relevant text are the key components for success.
Blogging for your business.
The premise is simple; provide your visitors with an attractive, interesting website with a clear and succinct message and keep talking about it. Moodog can improve your web copy, help you manage your corporate blog and teach you proven strategies for getting better SERP placements through good writing practices and smart keyword choices.
The Moodog strategy boiled down.
Moodog will conduct an investigative analysis on your business and help you plan your web communications strategy through the process:
Last tip: Allocate resources and be patient.
- Identify your ideal keyword choices for SERP placements
- Look at your site’s overall structure. Does the design require optimization?
- Edit your website’s content and make any necessary structural changes
- Help you build and plan your online networking strategy to encourage sharing and back-links
- Plan, edit and optimize your blog content to provide useful value added content that gets traffic