Social Media | Mary Pomerantz Advertising

By: Mary Pomerantz Advertising  09-12-2011
Keywords: Advertising, Social Networking Sites, Social Media Advertising

Social networking sites such as Facebook, Twitter, Myspace and Wikis, are unquestionably the most pervasive and ubiquitous elements of new media. They are also a scarcely tapped resource in the world of advertising. The people who first tried to blend the two realms of social media and advertising failed considerably because of the way they went about it. It is not necessary to mine for potential consumers’ personal information in order for an organization to be successful. At Mary Pomerantz Advertising, we understand this and wield the power of social networking sites in a much different way.

Let’s start with the established premise that social networking sites are here to stay. They’ve become an important part of our culture and will continue to be for a long time, barring any Luddite, anti-technology revolution. Although there have been legal and privacy issues connected to this form of campaign due to the mistakes of a few overly eager companies, the 21st-century reality is that any company or organization that knows how to responsibly advertise via these avenues will have at their disposal, a wealth of potential customers. Wouldn’t it be nice to have an agency that knows how to achieve this in your corner?

Regardless of what your intentions are as an enterprise, a strong social media presence-one that integrates brand and consumer awareness with subtlety of message distribution-will be an effective tool in your continued growth. Companies often spend millions of dollars just on their social media buy, with little to show for their money and efforts. Others don’t have enough in their advertising budget to even launch an effective campaign.

MPA can help you navigate the often-perilous waters of social media advertising in an affordable, responsible, and legal fashion. We’ll make you aware of the benefits and risks of any social media endeavor you wish to undertake, build a custom strategy for you, and use it to grow your business.

Keywords: Advertising, Social Media Advertising, Social Networking Sites,

Other products and services from Mary Pomerantz Advertising


Publication Advertising | Mary Pomerantz Advertising

Because many magazines are aimed at a very specific or niche demographic, they can also be a great way to focus on distinct groups with a targeted advertising message. Newspaper advertising (especially in well-known and respected papers like the NY Times) has an aura of credibility and gravitas that the Internet often does not.


Identity Guidelines | Mary Pomerantz Advertising

Our experience designing these identity guidelines ensures that even those without a graphic design background will be able to understand and implement them into different materials that they may need to create. At Mary Pomerantz Advertising, we try to develop a set of standards for each of our clients that governs how we use the different elements of their corporate identity in relation to one another.


Online Advertising | Mary Pomerantz Advertising

Online advertising (also called Internet advertising or web advertising) continues to be so popular among advertisers, because any company can quickly reach a global audience while spending a lot less money in comparison to traditional offline advertising media. In the last 5 years alone, total advertising dollars spent on the Internet have almost doubled from 16 billion to a projected 30 billion for 2010.


Drupal Development | Mary Pomerantz Advertising

Every component of your site, from copy to design to the other numerous features that can make your webpage shine, is customized in a way that has never before been possible. The MPA Drupal developers will conduct regular updates of your themes and modules to keep you at the forefront of Drupal greatness. Perhaps the only thing more impressive than the dynamic, fully customizable content management system itself is our mastery of it.


Content Management Systems - CMS | Mary Pomerantz Advertising

Unlike content management systems that allow your own employees to make any necessary updates, these older technologies require that you employ a webmaster on your payroll or pay a 3rd party every time your site needs anything changed.


Campaign Development | Mary Pomerantz Advertising

Through research, discussions with the client, and other methods, we learn what differentiates our client from all of its competitors – whether they are competing for customers or job candidates. When translating our campaign’s message into different formats, we make sure to keep key elements consistent so that each media piece is clearly a part of a larger advertising campaign.