People have a special relationship with their magazines and newspapers--that's the bottom line. It's for this reason that publication advertising is here to stay. Despite the rampant comments about the impending demise of print, the reality is that this medium still has an incredibly broad reach. If anything, the premature belief that print has one foot (or page) in the grave makes publication advertising a rather cost-effective option. By working with Mary Pomerantz Advertising, you can take advantage of our vast knowledge of all of the publications and their respective audiences – and the negotiating power that we have over contracts and problem resolutions.
Each of the three main types of publication advertising have their own strengths that Mary Pomerantz Advertising can help you use to your company's advantage:
Although other media options, such as the Internet, have expanded the range of news sources available – the printed newspaper is still a trusted source of information for millions of people every day. In fact, trust is a key reason why newspaper advertising remains an effective tool. Newspaper advertising (especially in well-known and respected papers like the NY Times) has an aura of credibility and gravitas that the Internet often does not. In addition to these larger players, many small cities and towns still feature thriving local papers that offer local saturation at quite reasonable rates. Turn to the experienced team at MPA to determine if newspaper advertising is appropriate for you and identify which papers will best meet your needs.
Enabling you to run high-resolution, full color ads, magazine advertising can present your organization, products, or services in the best possible light. Because many magazines are aimed at a very specific or niche demographic, they can also be a great way to focus on distinct groups with a targeted advertising message. The knowledgeable staff at MPA can help you choose which publications will work best for you and design a campaign that literally leaps off the page.
Trade Journal Advertising
By allowing you to target professionals in distinct fields or industries, trade journals can be a very effective form of publication advertising. When used for recruiting employees, trade journal advertising in publications such as the Nursing Spectrum or the Advance for Physical Therapists enables you to reach just the people you are looking to hire. For general advertising, your industry’s major trade publication is THE place to be, particularly for B2B business. If you are thinking about adding trade journal advertising to your campaign’s mix, the MPA team has the knowledge and experience to get you started.