Implementing personal identity guidelines will enable you to maximize your campaign's effectiveness. Simply having a consistent logo and tagline is not enough to guarantee that your advertising and communications materials will all have a recognizable look and feel. At Mary Pomerantz Advertising, we try to develop a set of standards for each of our clients that governs how we use the different elements of their corporate identity in relation to one another. This creates a style for each client that we can reproduce in all of the materials we design for them.
However, there are often times when a client needs to produce materials on their own for internal use such as employee communications or conference presentations, etc. In these situations, a formal set of identity guidelines can be critical for helping to maintain a consistent brand identity. These identity guidelines set out clear-cut, easy-to-follow rules on how each of your different brand elements (logos, taglines, colors, fonts) can be sized, spaced, and used in relation to one another. In this way, even internally produced materials will have the same look and feel as those designed by MPA.
Our experience designing these identity guidelines (and distributing them as identity guideline books in electronic and/or printed formats) ensures that even those without a graphic design background will be able to understand and implement them into different materials that they may need to create. Of course, you could also turn to Mary Pomerantz Advertising to design many of these materials as well. With these identity guidelines, you can always be sure that the final product will fit firmly within your overall brand identity, regardless of who designs it.