The best way to convince web visitors to return to your website is to always keep your website content fresh and up-to-date. The easiest (and cheapest) way to accomplish this is to have your site created using a content management system (CMS) like Drupal. The other benefit you receive when using a CMS system for your website design is higher rankings for any searches related to your site content in the popular search engines like Google.
Unfortunately, many websites today are still using (or were originally created) using Flash or basic HTML. Unlike content management systems (CMS) that allow your own employees to make any necessary updates, these older technologies require that you employ a webmaster on your payroll or pay a 3rd party every time your site needs anything changed. Almost every MPA client has chosen to incorporate a content management system (like Drupal) into their website when it was time for their website updated or initially designed.
A content management system (CMS) enables the employees in your organization (who have been given proper authorization) to update any text or graphics in real-time on your website right through a web browser while at home in or in the office. All of this is done without your employees needing any knowledge of HTML or other programming languages. Because a content management system makes it so easy to update your site, you can keep the content current, causing visitors to return on a regular basis and increasing your ranking on the various search engines like Google.
At MPA, we have extensive experience designing content management systems, and we are one of the few advertising agency that specializes in Drupal, which most CMS experts believe to be the best content management system (CMS).
Because the use of a content management system (CMS) is so beneficial to your company, we would be happy to walk you through exactly how to use a CMS system like Drupal step by step at your convenience. An important point to keep in mind is that CMS sites don't have to look like they were made from a cookie-cutter template just because they are easy to use and update. Many people criticize Wordpress and other older content management systems (CMS) websites, because they are actually created from cookie-cutter like templates and lack the design capabilities of newer CMS systems like Drupal.
Our MPA content management system (CMS) team has the specialized skill set and experience to make your company's website look as unique as you desire. You will have the dual benefit of our award winning designs combined with the ease of use and cost savings of using a content management system whenever you choose MPA .