Campaign Development | Mary Pomerantz Advertising

By: Mary Pomerantz Advertising  09-12-2011

Effective advertising campaign development starts with a clear understanding of your audience and the message you want to deliver. Our MPA campaign development team creates award winning advertising campaigns for a wide variety of clients in a diverse array of industries. We start by making sure we have a solid understanding of each client’s business. Through research, discussions with the client, and other methods, we learn what differentiates our client from all of its competitors – whether they are competing for customers or job candidates.

Gaining an understanding of their targeted audience is equally important. The creative team at Mary Pomerantz Advertising always tries to “get inside our audience’s head” so that we can design a message that appeals to their needs, aspirations, and desires. Solid campaign development is not about being “cute” or simply “eye-catching,” it is about creating a real connection that motivates your audience to respond. This is what our best advertising campaigns have always accomplished.

Consistency is also crucial in campaign development. When translating our campaign’s message into different formats (from print publications to online banner ads to trade show displays), we make sure to keep key elements consistent so that each media piece is clearly a part of a larger advertising campaign. In this way, each part of the multimedia mix reinforces the message in the viewer’s mind and ends up having an even greater impact.


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Publication Advertising | Mary Pomerantz Advertising

Because many magazines are aimed at a very specific or niche demographic, they can also be a great way to focus on distinct groups with a targeted advertising message. Newspaper advertising (especially in well-known and respected papers like the NY Times) has an aura of credibility and gravitas that the Internet often does not.


Identity Guidelines | Mary Pomerantz Advertising

Our experience designing these identity guidelines ensures that even those without a graphic design background will be able to understand and implement them into different materials that they may need to create. At Mary Pomerantz Advertising, we try to develop a set of standards for each of our clients that governs how we use the different elements of their corporate identity in relation to one another.


Online Advertising | Mary Pomerantz Advertising

Online advertising (also called Internet advertising or web advertising) continues to be so popular among advertisers, because any company can quickly reach a global audience while spending a lot less money in comparison to traditional offline advertising media. In the last 5 years alone, total advertising dollars spent on the Internet have almost doubled from 16 billion to a projected 30 billion for 2010.


Drupal Development | Mary Pomerantz Advertising

Every component of your site, from copy to design to the other numerous features that can make your webpage shine, is customized in a way that has never before been possible. The MPA Drupal developers will conduct regular updates of your themes and modules to keep you at the forefront of Drupal greatness. Perhaps the only thing more impressive than the dynamic, fully customizable content management system itself is our mastery of it.


Social Media | Mary Pomerantz Advertising

Regardless of what your intentions are as an enterprise, a strong social media presence-one that integrates brand and consumer awareness with subtlety of message distribution-will be an effective tool in your continued growth. Social networking sites such as Facebook, Twitter, Myspace and Wikis, are unquestionably the most pervasive and ubiquitous elements of new media.


Content Management Systems - CMS | Mary Pomerantz Advertising

Unlike content management systems that allow your own employees to make any necessary updates, these older technologies require that you employ a webmaster on your payroll or pay a 3rd party every time your site needs anything changed.