Effective advertising campaign development starts with a clear understanding of your audience and the message you want to deliver. Our MPA campaign development team creates award winning advertising campaigns for a wide variety of clients in a diverse array of industries. We start by making sure we have a solid understanding of each client’s business. Through research, discussions with the client, and other methods, we learn what differentiates our client from all of its competitors – whether they are competing for customers or job candidates.
Gaining an understanding of their targeted audience is equally important. The creative team at Mary Pomerantz Advertising always tries to “get inside our audience’s head” so that we can design a message that appeals to their needs, aspirations, and desires. Solid campaign development is not about being “cute” or simply “eye-catching,” it is about creating a real connection that motivates your audience to respond. This is what our best advertising campaigns have always accomplished.
Consistency is also crucial in campaign development. When translating our campaign’s message into different formats (from print publications to online banner ads to trade show displays), we make sure to keep key elements consistent so that each media piece is clearly a part of a larger advertising campaign. In this way, each part of the multimedia mix reinforces the message in the viewer’s mind and ends up having an even greater impact.