Marketing resource management or MRM is a new term for what Marketing Central has been performing since 1998 - making marketing teams more productive.
Marketing resource management means getting the most out of your marketing resources: your people and your budget. To do so means making everyone on your team more productive, from the marketing executives to your independent contractors.
We've been providing marketing professionals with automation solutions since 1998. We know that if you are more productive, you will deliver better results. You know how much automation your team can use. We provide a complete set of MRM tools, but don't force you to change your current processes to use them. Marketing Central's main focus is enhancing your productivity, so use any, or all of the marketing resource management tools - whatever is right for your team.
Marketing Central includes a complete set of marketing resource management tools to help you:
Marketing Central's marketing resource management system was designed with an understanding that marketing is part art, part skill, and part science. All of our MRM tools are flexible and integrated to make it easy for you to respond to the changing dynamics in marketing. And, all were designed to be usable beginning on day one with no IT assistance!
With any marketing resource management tool, you will get out what you put into it. What's different about Marketing Central's MRM system is that you can achieve great results quickly and affordably. Yes, our marketing resource management solution can help you improve quality, reduce errors, speed delivery time, improve visibility, control vendors, and produce more work, but at a fraction of the cost and time to implement other marketing resource management systems.