Your brand identity needs to represent your business core values unequivocally, through a clear and cohesive message that truly differentiates you from your competition. For your brand to “stick,” this message has to reflect more than your products or services attributes, it needs to become a vehicle to express your organization’s culture and values as well.
- Logo Research and Design
- Brand Guide Design
- Brand Experience and Identity Development
- Corporate Identities Colateral
- Icons & Visuals
Social Media Marketing
Social Media Marketing is powerful because it puts your company into a dialogue with people that are talking about what you do, who need what you have, and who want to know more.
We use all Major social media sites;
- and more…
Online Strategy Development
A website should be more than the sum of its parts. It needs to be the realization of a complete online strategy. How you get visitors to your website and how you keep them coming back is the bottom line. But how you connect to your audience, and how your users relate to your brand on an emotional level is the key.
Without the awareness of these principles and a clearly structured plan of action, your site might still be a success, but why take the chance?
Marketing Focus will guide you throughout the development process and help you keep in mind the big picture, so that the end product is not only a website that works for you, but also a complete, coherent, and unique online experience for your audience.
Design for Print and Printing Services
Design for the Web and New Media
Marketing Focus makes websites that are visually stunning, but also functional. Your users will enjoy both looking at your website and using it. They will stay longer and come back more often.
- Web Site Design
- Content Management (CMS)
- Online Marketing
- Search Engine Optimization (SEO)
- Motion Graphics
- Flash Based Web Sites
- Database driven sites
- Blog Design / Setup
- Lead Site
- Blog Design
Search Engine Optimization
SEO (Search Engine Optimization) is comprised of two symbiotic components:
A “Search Engine Friendly” website
A complete SEO marketing strategy
Many companies provide stand-alone SEO marketing services which can be very effective but costly. Regardless of wether or not you decide to hire their services, you will need a “Search Engine Friendly” websites. This aspect of SEO relies more on technology than marketing technics and requires specific implementation within your website source code as well as its overall structure. This is why SEO needs to be incorporated into the initial development phase of your website.
Marketing Focus understands how critical search engine results can be for the success of your project and will integrate Search Engine Optimization technics at the core of your website.
You can be proactive about strengthening your relationship with your customers
You can provide real value by personalizing emails to your customers’ needs and interests
You only pay for the people you’re sending emails to
Highest ROI among other direct marketing channels ($43.52 per dollar 2009 projection)
An Email marketing account with minimal design gets you access to detailed online reports: who opened, who bounced, who unsubscribed, who clicked on what, and much more… This wealth of information allows you to react instantly and fine tune your marketing strategy effortlessly.
Mailing list management is automatic: user subscribing, unsubscribing, bounces, etc… everything is handled by the system.