Marilyn August - Wallet Wisdom Newsletter - october
"Marilyn helps me with everything from mindset to marketing to business strategy. My revenues have been directly impacted by her coaching and ideas. In fact, after working with Marilyn in just 3 short months, I set a new record for monthly revenue, proving an ROI well above and beyond my initial investment."
Silvia Quintanilla, Principal
Industry Gems Research, Fremont, CA
"Marilyn, with your help, it took merely one week for a prospect to arrange a first time face-to-face meeting. Thank you! I highly regard and respect your services. I am learning a lot about marketing and selling, and I am enjoying the results and changes that are happening for me as a professional and person."
Raymond E. Urgo, Principal
Urgo & Associates, Los Angeles, CA
Wallet Wisdom Newsletter
The Money Sales Paradox
A paradox is defined as an inconsistency or a contradiction in terms. The money sales paradox is defined as a money objection that is about money and at the same time, not about money.
Behind the money objection smoke screen is the FEAR Monster masquerading as a Money Obections. It may be:
- Fear of making a mistake
- Fear of disapproval
- Fear of the unknown
- Fear of making a wrong decision
- Fear of ____________ (there are literally thousands of unspoken fears.)
Priority spending is always given to solving painful problems. If productivity is the issue, then money will be spent to bring it up to speed. If no problem is perceived by decision makers, then funds will be limited no matter the price.
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