Interested in Marketing Automation, but Lack the Resources?
You've taken an important first step: researching a marketing automation software program for your business needs.
Now, you are wondering if you have the internal bandwidth to pull it off successfully. Purchasing a marketing automation platform is one thing, but dedicating the resources to fully reap the benefits of it is a broader organizational commitment. In addition to strategy development, there are many more "tactical" needs to be filled:
- Finding the ideal prospects (building and maintaining a database of your ideal prospects)
- Connecting with them digitally using innovative content (web video, HTML, webinars, PURLs, social media)
- Engaging them in an on-going digital dialog, and preparing your sales team to convert them into customers
Your team will need skills in program management, copy writing, creative development, data analysis, and executionâspecific skill sets that require a diverse group of people that you may not have on staff.
Trusted Manticore partner Sales Engine International offers a cost-effective solution that assists you in executing your marketing automation programs. Sales Engine brings its team of dedicated professionals and years of experience in strategy development and tactical execution to ensure you have the resources, content, and skills you need to use your marketing automation platform to its fullest potential.