SEO is the active practice of optimizing a web site by improving internal and external aspects in order to increase the traffic the site receives from search engines. More specifically, Magnet can tackle the optimization of your website with content optimization, onsite optimization and link building.
Paid search advertising uses sponsored search engine listings to drive traffic to a website. The advertiser bids for search terms and the search engine ranks ads based on a competitive auction as well as other factors.
SEO and paid search are the two main approaches that take advantage of the power of search engines to bring qualified visitors to your website. But once they land on your site, the average visitors stay only a few seconds, which is not a long time to engage in a dialogue with them. Below are several complementary approaches with Web analytics and landing page optimization to search engine marketing, Magnet offers in order to further improve your interaction with potential customers.