Services « Latin Licensing

By: Latin Licensing  09-12-2011
Keywords: Licensing

Services « Latin Licensing

Business planning:

  • Explain how to divide Latin America and the Caribbean into regions based on established trade flows so that you avoid conflicts among your distributors or licensees.
  • Explain how and why U.S. and Latin American merchandising techniques differ.
  • Revise your license or distribution agreement to reflect business practices in Latin America.


  • Market your brand in Latin America and globally through strategic alliances Latin Licensing has established with other licensing agencies.
  • Highlight your brand on the Latin Licensing website.
  • Develop a licensing program for your brand and travel to Latin America to meet with prospective licensees or distributors for your brand.
  • Screen inquiries.

Identify qualified licensees / distributors:

  • Assist the interested party to prepare a License Application or Distributor Application for the brand.
  • The proposal includes a company’s experience, existing brands represented, infrastructure, management team, annual sales, existing retail accounts and type of retailers per country, a formal door plan on how the company will position the brand in the marketplace by country, a merchandising plan, including development of an in-store fixture program and point of sale materials, an advertising plan, industry references and other relevant information.
  • The proposal gives the brand owner a clear picture of how the brand will be positioned at the retail level, merchandised in-store and marketed in-country. The proposal includes pictures of stores, corners, displays and other fixtures, sample advertisements (for other brands), and other information that provides clarity and takes the guess-work out of the international licensing or distribution process.

Negotiations and Drafting:

  • Prepare term sheet.
  • Modify the brand’s standard license or distribution agreement to reflect the term sheet.
  • Handle all contract negotiations and drafting (working with the brand’s legal counsel).
  • Apply years of experience doing business in Latin America to arrive at practical solutions that focus on a positive business relationship based on transparency and common expectations to achieve long-term success.

Post-Closing Services and Obligations:

  • Latin Licensing’s provides no post-closing services to the brand.
  • The brand establishes a direct relationship with the Latin American company, receives all revenue directly from the Latin American company and then pays Latin Licensing its commission.

Latin Licensing works hard to find qualified licensees or distributors and to structure deals that are fair and result in long-term relationships. For example, the K-Swiss footwear distribution deal that started in February, 2003 remains in effect and has been expanded to include K-Swiss stand-alone stores, an apparel license and other benefits, all because I brought a reputable company to the table that carried out its promises. The economic benefits of establishing a long-term business relationship is significant. I will do the same for your company.

Keywords: Licensing