Another piece of news today is that the new YellowPages.ca application is a featured application in the iTunes store – this is pretty big news as you can’t buy your way to this placement, your application has to be deemed pretty good for the Apple editorial team to pick up.
For this blog post I thought it would be great to take a look back.
Here is the evolution of the home page of the iPhone Application for YellowPages.ca
2009 (features included basic search for business, people and reverse, display ads, photos and videos)
2010 (features included hot links to popular categories, streamlined and more intuitive interface, all YP.ca content including videos and photos)
2011 (features include ratings and reviews, type ahead for categories and locations and customizable popular buttons)
If you don’t want to read the full article, let me summarize the 3 reasons why back then Canadians loved this app and why it holds true today –
2) Content (even more so today) and
3) Usability (which gets better with every release).