Darby Sieben - » Kelsey Group

By: Ks2  09-12-2011

Darby Sieben - » Kelsey Group

I am a little late in posting this, however after I got back from Kelsey Conference in Denver, Colorado I ended up getting pretty sick that knocked me out for a few weeks. I am back on the mend.

Below are 2 presentation links. First is the audio portion of the presentation and underneath it is the slideshare slides.

At the 2 min mark of the audio is when my presentation starts that corresponds to the SlideShare presetnation below.

Here is the SlideShare version of my presentation at Kelsey DMS11.

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Darby Sieben - » FourSquare

Although comparatively to the US, Canada is not at the 1/10 rule, it is pretty clear to me that Canadians in the large urban markets have started to embrace checkin. I would have expected to Toronto to come in closer to Montreal in terms of checkins because of population concentration and smartphone penetration. So I decided to spot check some businesses in Vancouver, Calgary, Toronto and Montreal to see how active Canadian’s are.


Darby Sieben - » YellowAPI

Type in any local query, such as Dentists or2) type in Dentists, Location if you want to search outside of your location. If this is the first time you visit this page, Yahoo will ask you to use your location. You can do this by typing in Yahoo.com or Yahoo.ca or going directly to m.Yahoo.com. So what do you think of this integration. Now you have two search options. Check out Yahoo on your iPhone.


Darby Sieben - » 411

However, if you are a lucky Canadian to own either a Blackberry or an iPhone, the Yellow Pages™ Mobile applications for and are currently the only integrated mobile apps that provide business, residential and reverse lookup services. On the business side I will highlight what every business owner in Canada needs to know to ensure that their business is accessible via voice search, even if you a cellular only business.


Darby Sieben - » iphone

In the application space, Google does not disclose its download numbers, but YellowPages.ca has now been downloaded over 1.8M times, which by all accounts makes it the most downloaded local application in Canada. At this point, any content that you have on YellowPages.ca is automatically ported over to YellowPages.ca Mobile + YellowPages.ca Mobile Applications, so SMBs are getting growing coverage. Screenshot of iPad Application Search Results.


Darby Sieben - » YellowPages.ca

Another piece of news today is that the new YellowPages.ca application is a featured application in the iTunes store – this is pretty big news as you can’t buy your way to this placement, your application has to be deemed pretty good for the Apple editorial team to pick up. 2010 (features included hot links to popular categories, streamlined and more intuitive interface, all YP.ca content including videos and photos.