Darby Sieben - » FourSquare

By: Ks2  09-12-2011

Darby Sieben - » FourSquare

It is no secret that any of the location based services listed above have the highest penetration in major US markets like San Francisco and New York, but what about Canada?

Are Canadians checking in?

So I decided to spot check some businesses in Vancouver, Calgary, Toronto and Montreal to see how active Canadian’s are. I decided to focus on Restaurants. My selection criteria for which restaurants and spas to choose was as following, In Google I did a local search and selected business #3 in their 7-pack. In YellowPages.ca, I selected the #8 business and in Yelp.ca I selected business #6. This would give me a random sample of businesses. I also limited this to FourSquare as this is the most popular check-in service.

Here are my findings.

Vancouver Restaurants:
C Restaurant (selected from ) –
Tojo’s Restaurant (selected from ) –
Top Of Vancouver Revolving Restaurant (selected from ) –

Calgary Restaurants
Calgary Marriott Hotel (selected from ) –
Capo Restaurant (selected from ) – 5 checkins
Karma Fine Indian Cuisine (selected from ) – 2 checkins

Toronto Restaurants
Bistro 990 Restaurant (selected from , this is actually listing #4) –
Pomegranate Restaurant (selected from ) –
The Real Jerk (selected from ) –

Montreal Restaurants
Restaurant Toqué (selected from ) – 5 checkins
Santos (selected from , actually #8) –
Arahova Souvlaki (selected from ) –

The only thing that surprised me about the above results is Toronto. I would have expected to Toronto to come in closer to Montreal in terms of checkins because of population concentration and smartphone penetration. However, this might be a result of the fact that Toronto does not have the density of Montreal (land mass to population size), which might also explain why Vancouver is more comparative to Montreal. Calgary actually holds it own, relative to its population size and the fact that Calgary.

Although comparatively to the US, Canada is not at the 1/10 rule (see some US results below), it is pretty clear to me that Canadians in the large urban markets have started to embrace checkin. This group, like in the US, are the ones at the start of the product curve and the big question going forward is whether checkin services will hit mass adoption.

How does this compare to the top US cities. Here are the results for San Francisco and New York using the same process as above. I used YellowPages.com as the 3rd source.

San Francisco Restaurants
Zuni Cafe (selected from ) –
R & G Lounge (selected from ) –
Cote Sud (selected from ) –

New York Restaurants
Spring Street Natural Restaurant (selected from ) –
La Sirene (selected from ) –
Serendipity 3 (selected from ) –


Contact Ks2

Email - none provided

Print this page

Other products and services from Ks2

09-12-2011

Darby Sieben - » YellowAPI

Type in any local query, such as Dentists or2) type in Dentists, Location if you want to search outside of your location. If this is the first time you visit this page, Yahoo will ask you to use your location. You can do this by typing in Yahoo.com or Yahoo.ca or going directly to m.Yahoo.com. So what do you think of this integration. Now you have two search options. Check out Yahoo on your iPhone.


09-12-2011

Darby Sieben - » 411

However, if you are a lucky Canadian to own either a Blackberry or an iPhone, the Yellow Pages™ Mobile applications for and are currently the only integrated mobile apps that provide business, residential and reverse lookup services. On the business side I will highlight what every business owner in Canada needs to know to ensure that their business is accessible via voice search, even if you a cellular only business.


09-12-2011

Darby Sieben - » iphone

In the application space, Google does not disclose its download numbers, but YellowPages.ca has now been downloaded over 1.8M times, which by all accounts makes it the most downloaded local application in Canada. At this point, any content that you have on YellowPages.ca is automatically ported over to YellowPages.ca Mobile + YellowPages.ca Mobile Applications, so SMBs are getting growing coverage. Screenshot of iPad Application Search Results.


09-12-2011

Darby Sieben - » YellowPages.ca

Another piece of news today is that the new YellowPages.ca application is a featured application in the iTunes store – this is pretty big news as you can’t buy your way to this placement, your application has to be deemed pretty good for the Apple editorial team to pick up. 2010 (features included hot links to popular categories, streamlined and more intuitive interface, all YP.ca content including videos and photos.


09-12-2011

Darby Sieben - » Kelsey Group

I am a little late in posting this, however after I got back from Kelsey Conference in Denver, Colorado I ended up getting pretty sick that knocked me out for a few weeks. First is the audio portion of the presentation and underneath it is the slideshare slides. Darby Sieben -» Kelsey Group. I am back on the mend.