In business and marketing, methodologies for improving the quality and desirability of all of the products that a company markets.
A critical component of portfolio optimization is the identification of underserved segments of the market that can be addressed profitably by your firm.
Managing your brand portfolio creates challenges that need to be addressed through effective research and consulting. A research firm that understands the nuances of assessing new opportunities and niche marketing to minimize cannibalization is critical to informing successful strategy. Whether you are managing a family of brands or leveraging the strength of one brand, our researchers have experience addressing these challenges.
At KJT Group we believe an evidence-based approach to marketing is the only approach. Our tailored research solutions include product positioning, market assessment, segmentation, forecasting, and messaging and concept testing can help inform your decisions and maximize spend.