Portfolio Optimization | KJT Group, LLC

By: Kjt Group  09-12-2011

In business and marketing, methodologies for improving the quality and desirability of all of the products that a company markets.

A critical component of portfolio optimization is the identification of underserved segments of the market that can be addressed profitably by your firm.

Managing your brand portfolio creates challenges that need to be addressed through effective research and consulting.  A research firm that understands the nuances of assessing new opportunities and niche marketing to minimize cannibalization is critical to informing successful strategy.  Whether you are managing a family of brands or leveraging the strength of one brand, our researchers have experience addressing these challenges.

At KJT Group we believe an evidence-based approach to marketing is the only approach.  Our tailored research solutions include product positioning, market assessment, segmentation, forecasting, and messaging and concept testing can help inform your decisions and maximize spend.

Other products and services from Kjt Group


Corporate Solutions | KJT Group, LLC

Whether they are your customers, potential customers, employees or influencers such as payors, government agencies or officials each constituent requires a unique and thoughtful approach. We can help your company with internal and external research projects to ensure that your corporate mission, vision and values are being appropriately communicated to your constituents.


Product Life Cycle | KJT Group, LLC

Our approach spans both quantitative and qualitative inquiry, with a Senior Research team that will understand your brand and know your industry. We leverage the best approaches across all industries and bring that expertise to bear on each project. Across the Product Life Cycle, we offer tailored research solutions to meet your evolving needs. The phases of a product’s life from development to maturity.