KeywordMax SEM Business Models

By: Keywordmax  09-12-2011
Keywords: search engine, Search Engine Marketing, business model

From interactive agencies and brand advertisers to Internet directory publishers and local advertisers, we´ve been instrumental in helping some of the world´s most diverse companies profitably navigate the complexities of paid search marketing since 2003.

If your company is currently engaged in search marketing (or would like to be), KeywordMax can help you efficiently and profitably manage and optimize your global PPC campaigns and ROI—from start to finish.

Designed to be a comprehensive “one stop” paid search solution for any business model or workflow, we´ve taken every bit of functionality available through the search engine application programming interfaces (APIs) found on Google, Yahoo, MSN/Bing and Miva—and have taken them one step further using our own in–house logic and deep development expertise.

Built on top of a single user–friendly interface with consolidated cross–engine dashboard view, KeywordMax boasts unique platform features ranging from a one–of–a–kind bid pacing engine to international capability which allows you to analyze accounts in their native currencies and time zones.

Search Engine Marketing (SEM) Agencies:

  • From easy account set up and management to reporting and billing, KeywordMax enables you to work seamlessly with your entire global client base from the convenience of a consolidated, intuitive interface
  • Private domain and white–label interface customization allows you to convey a consistent branding message across all facets of your organization, including ones offered by a valued partner such as KeywordMax
  • From local advertisers to Fortune 500 companies, the diversity of the KeywordMax bidding algorithm delivers the ultimate in paid search versatility and functionality across a wide range of business models
  • KeywordMax was built for optimal scalability and efficiency. Architected to successfully handle millions of keywords, KeywordMax enables you to efficiently manage all your brands from a single user–friendly interface and account

Brand Advertisers (Merchants):

  • KeywordMax can not only scale to meet the high volume demands of your largest brands—it delivers robust and flexible functionality to support your unique business needs
  • With simple set up, an intuitive interface, built–in templates and user–friendly reporting—your learning curve is dramatically shortened, allowing for faster overall implementation and usage
  • Flexible, ad hoc reporting enables you define specific reports for immediate analysis—allowing you to make real–time performance refinements to your search campaign initiatives

Directory Publishers (e.g. Internet Yellow Pages):

  • In the challenging and competitive search marketing space, KeywordMax is the ideal solution for Internet Yellow Page Publishers looking to pace their advertiser traffic so that the appropriate volume of leads can be delivered in order to maximum conversion from lead to customer
  • Provide your advertisers with a consolidated cross–engine reporting interface for detailed campaign performance analysis
  • Give your advertisers the ability to create and manage their own keyword lists

Local Advertising:

  • With its one–of–a–kind bid pacing engine, KeywordMax is the perfect solution to meet the specialized demands of local advertisers working with limited daily budgets. By pacing the daily display of their PPC ads from pre–defined daily budgets or pre–purchased click amounts—agencies and online publishers can optimize the ROI and online presence of their valued clients

Keywords: Account Set Up, business model, search engine, Search Engine Marketing,

Other products and services from Keywordmax


KeywordMax PPC Managed Service

Small–scale assistance to large–scale implementation—our highly trained PPC professionals will work one–on–one with your search engine marketers to tailor a scalable program that is perfectly aligned around your business model, workflow, revenue goals, budget, timeline and IT requirements.