KARTEN:DESIGN — Product Innovation » Conversations
The Business of Transience was the first Conversations event in the format of a panel discussion. Karten Design invited the owners of Los Angeles’ most prominent pop-ups, including CoolHaus, Green Truck, NomNom and Royal/T, to join us and share their stories with moderator Alissa Walker, noted Los Angeles-based writer. Pop-up businesses achieve success by being temporary, hard to find and transient– qualities that seem to fly in the face of traditional business logic. Yet since 2008, businesses such as food trucks and pop-up shops have emerged by the hundreds and, despite a recession, grown revenue at a rate most brick and mortar establishments would envy. Our panelists shared strategies on how they’ve made this business model work for them, with each business having a unique and personal approach. After the event, guests enjoyed gourmet ice cream sandwiches from the CoolHaus truck that popped up shop in our parking lot.