Web Services

By: Jet Letter  09-12-2011
Keywords: Marketing, Data File

An advanced suite of on-line solutions to allow the Print Service Provider direct control of his customers processes.

Web Services Uses:

Bill Presentment & Payment
Account Histories
Medical Billing
Insurance Documents

Proofs for Approval
Order/Re-Order Jobs

Web services take on many roles with varying configurations and topologies.

Remote Printing

The most basic need to is to have several development centers send prroduction requests to Print Service Providers who have spercific printing capability.  Fedex/Kinko have a model that meets these needs.

As print jobs becomre complex, it may be more efficient to send a print template with the merge data file to the printing location. These would reduce bandwidth requirements as well as support the next evolutionary step of on line VDP client access.

Online Viewing of Specific VDP Records

This capability derives from "paperless" solutions used by many utilities, insurance companies and others that have monthly billing and statements. In this scenario, the web server could reproduce the latest invoice on request by invoking the tools that created the printed version.

Web to Print

In this scenario, end users or clients of the Print Service Provider can develop projects locally and submit them for printing at their location. This system involves the project development activity, proofing, ordering, payment and delivery components of the process.

Homogenous Internet Marketing

In this scenario, a continuum of marketing activities are combined to form a unified approach to client branding and customer conversion.

Jet Letter has positioned itself in this web based arena based upon the solid image preparation and rapid database merge performance to support many of these online requirements going forward.

New Products

Jet Letter will be announcing a suite of tools aimed at helping Print Service Providers expand their business by offering them turn key solutions, branded to the Print Service Provider's business.

These tools will offer Remote Printing, online display of merged data, and ultimately Web to Print and Holistic Marketing solutions.

All of these tools and services are based on the robust PSL development and run-time environments allowing easy migration of results between usage scenarios.

Keywords: Data File, Marketing,

Other products and services from Jet Letter



VDP solutions are ideal for constructing them because font size, line width and other parameters can cater to the number of entries in the data file to format the result to a single page. These examples show three variations of the "Visa Invoice" project where the middle example does not have space for the transpromotional piece.



Another aspect of the merge speed is that the entire job can be tested ahead of time to weed out and correct any print problems without having to re-run the project, tieing up expensive printer and time resources. This reduces project completion times and keeps valuable printer resources busy, enhancing ROI on those assets.



Once marketers understand the capability of VDP solutions, they are only limited by their imaginations and tools their Driect Mail shops employ to deliver the mail pieces. As customization of marketing pieces proved effective in the conversion of customers to the call to action, it's use has expanded as well as its sophistication. A simple example is the Mail Merge capability in most word processors to insert name and address fields in letters.