By: Jet Letter  09-12-2011
Keywords: Data File


The power and speed of Jet Letter's PageBuilder solutions allow more complex projects with higher margins.


Transactional Uses:

Transpromo Pieces
Insurance Documents

Benefits Statements
Utility/Tax Bills
Collection Letters 


The transactional project is characterized by many fields driven by a database with sub or line items representing a set of transactions. Transactional projects include invoices, tax statements, insurance policies and other pieces that include client specific information on a line item basis.

VDP solutions are ideal for constructing them because font size, line width and other parameters can cater to the number of entries in the data file to format the result to a single page.


This is an example of a more complex transactional piece that shows some of the capabilities of PSL



Transpromotional projects include the combination of Transactional and Promotional. These are useful when there are large amounts of variable data such as an invoice or statement. Idle space can be used for special messages, advertising or banner ads.

On some statements there is no room for a promotional message - so none was edded. In other cases the location of the personalized message varies depending on the "real estate" available on the statement. This behavior depends on the logic supplied in the PSL program.

These examples show three variations of the "Visa Invoice" project where the middle example does not have space for the transpromotional piece. Rather than add another page and its postage, the program does not produce the promotional section.

16 page sample of the Visa Example shown below. This sample shows the various aspects of the transpromotional capability.

Keywords: Data File

Other products and services from Jet Letter


Web Services

Jet Letter has positioned itself in this web based arena based upon the solid image preparation and rapid database merge performance to support many of these online requirements going forward. The most basic need to is to have several development centers send prroduction requests to Print Service Providers who have spercific printing capability.



Another aspect of the merge speed is that the entire job can be tested ahead of time to weed out and correct any print problems without having to re-run the project, tieing up expensive printer and time resources. This reduces project completion times and keeps valuable printer resources busy, enhancing ROI on those assets.



Once marketers understand the capability of VDP solutions, they are only limited by their imaginations and tools their Driect Mail shops employ to deliver the mail pieces. As customization of marketing pieces proved effective in the conversion of customers to the call to action, it's use has expanded as well as its sophistication. A simple example is the Mail Merge capability in most word processors to insert name and address fields in letters.