By: Jet Letter  09-12-2011


This reduces project completion times and keeps valuable printer resources busy, enhancing ROI on those assets.

Another aspect of the merge speed is that the entire job can be tested ahead of time to weed out and correct any print problems without having to re-run the project, tieing up expensive printer and time resources. 

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Web Services

Jet Letter has positioned itself in this web based arena based upon the solid image preparation and rapid database merge performance to support many of these online requirements going forward. The most basic need to is to have several development centers send prroduction requests to Print Service Providers who have spercific printing capability.



VDP solutions are ideal for constructing them because font size, line width and other parameters can cater to the number of entries in the data file to format the result to a single page. These examples show three variations of the "Visa Invoice" project where the middle example does not have space for the transpromotional piece.



Once marketers understand the capability of VDP solutions, they are only limited by their imaginations and tools their Driect Mail shops employ to deliver the mail pieces. As customization of marketing pieces proved effective in the conversion of customers to the call to action, it's use has expanded as well as its sophistication. A simple example is the Mail Merge capability in most word processors to insert name and address fields in letters.