Social Media Marketing | | Benson Marketing Group

By: Jeremy Benson  09-12-2011
Keywords: Marketing, Direct Marketing, Social Media Marketing

Social Media Marketing | | Benson Marketing Group

Yes, but it does much more, too. By engaging consumers and the professional trade in authentic, two-way conversations, the agency’s metrics have demonstrated sales increases, allow us to steer online dialogue, and to create long-term ambassadors for our clients.

Not many, if any, wine PR agencies or digital agencies can make that claim. But Benson’s unique focus on integrated marketing complements the interdisciplinary requirements of social media marketing. Is social media a function of PR, brand marketing or customer service? Yes, it is all these functions, combined.

To deliver results, Benson re-structured the agency in 2009 around interdisciplinary account teams, rather than functional groups, which allows the agency to work successfully with clients in three ways:

  1. Add-On Service: For some existing clients, Benson simply augments contracts with one-time social media Campaigns, or with the ongoing benefits of Mission Control. For one client, Benson switched tactics 180 degrees, from traditional direct marketing to Social Media – sales spiked.

If it’s time to really leverage social media for your wine or spirits brand, then Benson is your team.

Keywords: Direct Marketing, integrated marketing, Marketing, Social Media Marketing

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We Focus on the Tactics that Drive Results: Among many Social Media strategies, engaging consumers in meaningful, authentic dialogue – and enabling consumer-to-consumer dialogue – is what creates profitable brand ambassadors. Most wineries can’t afford a full-time Social Media staff, so Benson amortizes these costs to deliver the time and expertise required for success.


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If both the agency and client are enthusiastic about the direction the document provides, then we are on the right track to laying a solid foundation for future success. Benson has worked with dozens of wine brands and winegrowing regions to answer this complex question, including Bordeaux, Diageo, and many others. There are more than 120,000 wine SKUs sold in the U.S. each year, and competition among winegrowing regions is fierce.


Enews Monitor Signup | | Benson Marketing Group

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This, combined with social media savvy, a digital tool kit, and offices in Napa Valley and New York City, all translate into breakthrough campaigns with tangible, quantifiable results. Whether your target communities include wine magazines and lifestyle publications, or sommeliers and wine club members, put Benson’s communications savvy to work for your brand.