Yes, but it does much more, too. By engaging consumers and the professional trade in authentic, two-way conversations, the agency’s metrics have demonstrated sales increases, allow us to steer online dialogue, and to create long-term ambassadors for our clients.
Not many, if any, wine PR agencies or digital agencies can make that claim. But Benson’s unique focus on integrated marketing complements the interdisciplinary requirements of social media marketing. Is social media a function of PR, brand marketing or customer service? Yes, it is all these functions, combined.
To deliver results, Benson re-structured the agency in 2009 around interdisciplinary account teams, rather than functional groups, which allows the agency to work successfully with clients in three ways:
- Add-On Service: For some existing clients, Benson simply augments contracts with one-time social media Campaigns, or with the ongoing benefits of Mission Control. For one client, Benson switched tactics 180 degrees, from traditional direct marketing to Social Media – sales spiked.
If it’s time to really leverage social media for your wine or spirits brand, then Benson is your team.