Public Relations | | Benson Marketing Group

By: Jeremy Benson  09-12-2011
Keywords: Wine, Public Relations, Digital Tools

Public Relations | | Benson Marketing Group

Public Relations has been re-defined by powerful social networks, influential bloggers and inexpensive digital tools.

Now, “public” relations has evolved into “community” relations. Whether your target communities include wine magazines and lifestyle publications, or sommeliers and wine club members, put Benson’s communications savvy to work for your brand.

Benson’s clients gain access to a network of long-standing, close press contacts and a reputation among journalists for accuracy, creativity and sparkling events. Journalists gain access to a client roster of newsmakers from around the world of wine and spirits; that’s why our client strategy is so focused on working with leaders. This, combined with social media savvy, a digital tool kit, and offices in Napa Valley and New York City, all translate into breakthrough campaigns with tangible, quantifiable results.

If you agree that PR isn’t what it used to be, and you need a campaign that could use video, webcasting, media tours, social media and memorable events — in addition to close press contacts – then Benson is your team.

Keywords: Digital Tools, Public Relations, Wine

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If both the agency and client are enthusiastic about the direction the document provides, then we are on the right track to laying a solid foundation for future success. Benson has worked with dozens of wine brands and winegrowing regions to answer this complex question, including Bordeaux, Diageo, and many others. There are more than 120,000 wine SKUs sold in the U.S. each year, and competition among winegrowing regions is fierce.


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