Public Relations has been re-defined by powerful social networks, influential bloggers and inexpensive digital tools.
Now, “public” relations has evolved into “community” relations. Whether your target communities include wine magazines and lifestyle publications, or sommeliers and wine club members, put Benson’s communications savvy to work for your brand.
Benson’s clients gain access to a network of long-standing, close press contacts and a reputation among journalists for accuracy, creativity and sparkling events. Journalists gain access to a client roster of newsmakers from around the world of wine and spirits; that’s why our client strategy is so focused on working with leaders. This, combined with social media savvy, a digital tool kit, and offices in Napa Valley and New York City, all translate into breakthrough campaigns with tangible, quantifiable results.
If you agree that PR isn’t what it used to be, and you need a campaign that could use video, webcasting, media tours, social media and memorable events — in addition to close press contacts – then Benson is your team.