Mission Control | | Benson Marketing Group

By: Jeremy Benson  09-12-2011
Keywords: Social Media Marketing

Mission Control | | Benson Marketing Group

Take your Social Media Marketing to new heights with “Mission Control.” Benson Marketing Group’s package leverages the tactics and technology proven to create online buzz, drive sales and cultivate ambassadors.

We focus on engaging, authentic, pitch-perfect messaging to fuel your Social Media success. For only $2,000/month/brand, Mission Control provides a solution that most wineries cannot afford on their own:

  • A Dedicated Team focused on your Social Media success.
  • Continuous Monitoring to proactively manage your brand’s online reputation – yelp, Facebook, Twitter, etc.
  • Proactive Posting using brand messaging, editorial calendars, and decision tree-style guidelines that ensure message consistency and timeliness on your Social Media sites
  • 360° Content Management to ensure seamless, timely content rollout across all Social Media assets
  • Data Integration to optimize campaigns in real-time using Internet-based data.
  • Monthly Reporting providing the whole team with a feedback loop.

How does it work?

  1. We Focus on the Tactics that Drive Results: Among many Social Media strategies, engaging consumers in meaningful, authentic dialogue – and enabling consumer-to-consumer dialogue – is what creates profitable brand ambassadors. Sure, you could spend more on advertising and gimmicks, but your next brand advocate is waiting to hear from you, and Mission Control makes sure you respond.
  2. We Provide Expertise: Most wineries can’t afford a full-time Social Media staff, so Benson amortizes these costs to deliver the time and expertise required for success. To do this right takes time and skill, and there’s no substitute for either one.
  3. We Leverage Data for Your Benefit: Most wineries won’t spend $10,000 or more for the sophisticated monitoring and measurement tools that Benson deploys. Mission Control centralizes a variety of Internet data streams so we can optimize your campaign in real-time.

But if you need a full Social Media thematic campaign, we do that, too! Our creative campaigns can incorporate the services of Mission Control, but at a higher fee because of the additional creative work and execution.

Why “Mission Control”?

Many CPG companies, including Gatorade, take a similar approach: integrating staff, data and process into cohesive Social Media programs that focus on consumer interactions.

3-2-1-Let’s Get Started!

The information in this article was current at 06 Dec 2011

Keywords: Social Media Marketing

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