Events | | Benson Marketing Group

By: Jeremy Benson  09-12-2011
Keywords: Marketing, Wine, wine marketing

Events | | Benson Marketing Group

UPCOMING EVENTS:

October 5 – 12, 2011. NOBILO WINEMAKER TOUR
Houston, Boston, New York
Private events for press and winemaker Dave Edmonds of Nobilo, a leading New Zealand producer.

October 17 – 21, 2011.  ESPORAO WINEMAKER TOUR
New York City, Boston, Houston
Private events for press and wine buyers with winemaker David Baverstock. From the leading wine company of Alentejo, Portugal.

PAST EVENTS:

August 29, 2011.  PRESS EVENT, “CHARGERS LEGACY” WINE KICKOFF
San Diego
The San Diego Chargers launch their limited-release commemorative wine bearing the Chargers’ name and made by veteran Napa Valley winemaker Anthony Bell.

July 28. CANADIAN VINTNERS ASSOCIATION ANNUAL MEETING.
Summerland, British Columbia.
Jeremy Benson gave a presentation on wine marketing and direct shipping in the U.S.

June 17-19. Food & Wine Classic in Aspen
Aspen, CO
Superstar Sommelier Belinda Chang hosted “Classic and Modern Bordeaux” during one of the country’s best consumer wine and food events of the year.

June 8-9. US Wine Market Structure
Montpellier and Narbonne, France
Jeremy Benson and Christine Molines, export direct for CIVL, led two vintner presentations on the U.S. market and Benson’s trade promotion and PR campaign for the AOCs of Languedoc.

May 2011. “MUSCADET MAY”
Boston, MA
In May, Muscadet took over Boston, with special oyster & Muscadet tastings and offers with participating area retailers and restaurants.

May 13, 25, 26.  “MARKETING FOR CALIFORNIA WINERIES & GROWERS,” presented by Wine Institute and CAWG.
Napa, Monterey, San Francisco
Jeremy Benson, president, presented on Social Media in Napa Valley (13th), Monterey (25th) and San Francisco (26th).

May 13-17.  Manhattan Cocktail Classic
New York City
Sarah Jones, account supervisor, learned lessons from the mixologist community as they discussed trends and celebrated cocktail culture in the top mixology accounts in the city.

April 22-23. SECOND GLASS’ “WINE RIOT” Boston, MA. The Second Glass’ Boston hometown stop on the 2011 Wine Riot tour.

April 11, 13. LOIRE VALLEY WINE BUREAU TRADE TASTING. Seattle, Los Angeles.

April 5-7.  LANGUEDOC AOC TRADE TOUR. Washington DC, Chicago and San Francisco

March 29. NVC WINE COUNTRY HOSPITALITY SYMPOSIUM
Benson’s Brett Van Emst was a panelist on the “Cultivating Your Social Media Marketing” morning breakout session. Along with other industry leaders, the panel fielded questions from the audience and offered insight from their experience in Social Media.

March 22.  UC DAVIS WINE EXECUTIVE WINE PROGRAM
Instructor Jeremy Benson presented “Crushing the Competition: Marketing for the Wine Industry” as part of the 4-day program. This session focused on the important levers for building brands — public relations, advertising and social media – as well as direct-to-consumer marketing opportunities.

Keywords: Marketing, Wine, wine marketing

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If both the agency and client are enthusiastic about the direction the document provides, then we are on the right track to laying a solid foundation for future success. Benson has worked with dozens of wine brands and winegrowing regions to answer this complex question, including Bordeaux, Diageo, and many others. There are more than 120,000 wine SKUs sold in the U.S. each year, and competition among winegrowing regions is fierce.


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Enews Monitor Signup | | Benson Marketing Group

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Public Relations | | Benson Marketing Group

This, combined with social media savvy, a digital tool kit, and offices in Napa Valley and New York City, all translate into breakthrough campaigns with tangible, quantifiable results. Whether your target communities include wine magazines and lifestyle publications, or sommeliers and wine club members, put Benson’s communications savvy to work for your brand.