The classic demand chain begins with the customer and extends from the point of sale back to the retailer's distribution center, whereas the classic supply chain begins with the raw material suppliers and extends down through the distribution network. With increased competition resulting from globalization and new business models, the movement toward a holistic perspective of the entire supply and demand chain is converging into what we at JDA call the "customer-driven value chain."
JDA has solidified a unique market position, in that only JDA can offer a complete supply and demand chain industry-specialized suite with the depth and breadth of capabilities necessary for enabling the customer-driven value chain. It starts with one view of demand, which begins with insight into the customer buying behaviors that drive each plan within an enterprise and across the extended value chain, synchronizing decisions by all stakeholders from manufacturing through distribution to the retail shelf.
JDA's comprehensive software and services for supply chain management enable the customer-driven value chain by addressing mission-critical requirements across the following strategic categories:
Improve sales and profitability by developing accurate forecasts and demand plans
Execute corporate strategies at the store level while driving service, sales and profits