Webinars as Podcasts
Webinars can be turned into podcasts by converting the audio track into a separate MP3 file. A podcast is simply a digital media file, usually MP3, that is distributed over the Internet using syndication feeds. MP3s can be downloaded and listened to on portable media players and computers.
Podcast your expertise.
Engage your target market on a regular basis. Podcast about your area of expertise. Over time your podcast makes you the authority on a subject. There is no better way of qualifying prospects. If they are downloading and listening, they have an interest in the solutions you are providing.
Podcasts in blogs.
Blogs are a great organization tool for podcasts. They can be searched by speaker, topic or date. Podcasts in your blog are a low-cost way to communicate with your target audience. Podcasting brings your company’s story to life. Let your target market hear the excitement about what you do.