Premium products. Speed to market. Constant innovation. Do it right, and you’ve got the formula for profitable growth and marketplace success. Do it wrong, and watch your products fall victim to commoditization, fast followers, and obsolescence. From cosmetics and beverages to home appliances and furniture—ideas, manufacturing, and speed mean everything—and you need every possible advantage.
Invention Machine Goldfire is innovation software that empowers engineers and scientists to conceive and validate the right ideas the first time, so they can quickly and easily deliver market leading products. Goldfire fuses proven ideation and problem-solving methodologies with precise access to corporate and external knowledge, bringing repeatability and uniformity to the product innovation process.
- Speed quality idea generation to shorten time-to-market
- Better respond to consumer trends and untapped market needs
- Improve design of existing products for optimal performance and cost
- Recognize opportunities for disruptive innovation
- Evaluate strength of competitive advantage and intellectual property
- Lower product development costs
- Find replacements for ingredients, materials, or components
- Reduce costly errors and late-in-process changes