Intellitix | Services - brandactivation

By: Intellitix  09-12-2011
Keywords: Event Organizers, Rfid Technology

Brand partnerships are now a mainstay of the live event environment and event organizers are increasingly tasked with finding innovative and meaningful ways for them to interact. RFID technology provides groundbreaking ways to connect brands and their audience, bringing the two closer and more meaningfully together.

From social media check in zones at brand areas on site, to detailed analytics and unrivalled audience insight, Intellitix opens up entirely new opportunities for brands to more closely engage with, and relate to, event-goers.

Some of the benefits include:

  • Instant and permanent digital connection between brand partners and audience members on site.
  • Detailed analytics allow brand activity to be measured, giving instant and unrivalled feedback.
  • 'Wow' factor RFID engagements excite event-goers, engaging new customers.
  • Social media engagement creates a ripple effect of page impressions, with each engagement yielding up to 1,000 page impressions.
  • In depth audience insight enables brand partners to more effectively target and deliver their message.
  • A wider range of brand activity becomes possible on either side of your event, as well as on site, adding value to your proposition.

Keywords: Event Organizers, Rfid Technology

Other products and services from Intellitix


Intellitix | Services - mobileapplications

Imagine your audience being able to find their friends or family at the touch of a button, sending 'virtual' drinks to welcome each other on site, instantly upgrading to VIP packages and buying event dollars in seconds, using their phone to validate entry and all the while tweeting or posting updates on Facebook, promoting your event online.


Intellitix | Services - staffmanagement

Effectively managing event staff is a major concern for event organizers, but using Intellitix active RFID tags and software, resource management just got a whole lot easier. With different levels of access, backstage areas can be completely secured, reducing security risks and eliminating opportunists. Through real time monitoring of staff location, organizers can identify problem areas, or redirect resources as needed.


Intellitix | Services - audienceprofiling

Imagine knowing who every member of your audience is, where they're from, who likes a particular band or theme park ride, who prefers beer over wine, who prefers Twitter to Facebook, who left early.. The possibilities are as endless as the benefits: Refined marketing campaigns, loyalty discounts, personalized offers or incentives, or just simply knowing how best to communicate and when.


Intellitix | Services - socialmedia

Possibilities include check in points, like posts, photo upload stands, competition zones and digital reward areas, while custom-built measurement dashboards allow you to gauge how far that excitement has spread beyond your gates.


Intellitix | Services - accesscontrol

The system gives you real time reporting, can manage unlimited additional areas such as VIP bars, and has multiple backup levels, ensuring that it never fails. Using RFID wristbands, cards or devices, our proprietary entrance portals and handheld readers can precisely and securely manage access control on site.


Intellitix | Services - cashless

By loading event dollars or credit onto an RFID wristband, card or device, organizers have complete control over revenue on site, eliminating theft and accounting discrepancies, while saving many costs associated with cash. Many events are now beginning to adopt cashless payment systems and for good reason. Cashless systems offer a more convenient and secure way to transact.