Intellitix | Services - audienceprofiling

By: Intellitix  09-12-2011

Intellitix allows you to know more about your customer. Much, much more. The event environment need no longer be a place for guestimates or unknowns, but rather a space that can be tailored to suit individual preferences and likes. Our audience profiling tools allow organizers and brand partners alike to gain revolutionary insight into event-goers, enhancing the experience for all.

Imagine knowing who every member of your audience is, where they're from, who likes a particular band or theme park ride, who prefers beer over wine, who prefers Twitter to Facebook, who left early.. the possibilities are as endless as the benefits: Refined marketing campaigns, loyalty discounts, personalized offers or incentives, or just simply knowing how best to communicate and when.

Some of the benefits include:

  • Far greater knowledge of your audience: who they are, what they like, how they behave.
  • Understand people's passions and help brand partners use this love to communicate their message.
  • Targeted offers before, during and after your event increase revenues and uptake while reducing opt out.
  • Real time actionable data enable on site incentives, executable as needed.
  • Tools to connect artists and sponsors directly with your audience.
  • Detailed brand analysis becomes possible, monitoring onsite offers and activation areas.
  • Refined marketing and promotion campaigns based on a deep insight of your audience.
  • Data leveraged to drive return on investment and understand the impact of experiential marketing.
  • Pioneering data management tools allow for more streamlined and effective communication with your customers.

Other products and services from Intellitix


Intellitix | Services - mobileapplications

Imagine your audience being able to find their friends or family at the touch of a button, sending 'virtual' drinks to welcome each other on site, instantly upgrading to VIP packages and buying event dollars in seconds, using their phone to validate entry and all the while tweeting or posting updates on Facebook, promoting your event online.


Intellitix | Services - staffmanagement

Effectively managing event staff is a major concern for event organizers, but using Intellitix active RFID tags and software, resource management just got a whole lot easier. With different levels of access, backstage areas can be completely secured, reducing security risks and eliminating opportunists. Through real time monitoring of staff location, organizers can identify problem areas, or redirect resources as needed.


Intellitix | Services - brandactivation

From social media check in zones at brand areas on site, to detailed analytics and unrivalled audience insight, Intellitix opens up entirely new opportunities for brands to more closely engage with, and relate to, event-goers. Brand partnerships are now a mainstay of the live event environment and event organizers are increasingly tasked with finding innovative and meaningful ways for them to interact.


Intellitix | Services - socialmedia

Possibilities include check in points, like posts, photo upload stands, competition zones and digital reward areas, while custom-built measurement dashboards allow you to gauge how far that excitement has spread beyond your gates.


Intellitix | Services - accesscontrol

The system gives you real time reporting, can manage unlimited additional areas such as VIP bars, and has multiple backup levels, ensuring that it never fails. Using RFID wristbands, cards or devices, our proprietary entrance portals and handheld readers can precisely and securely manage access control on site.


Intellitix | Services - cashless

By loading event dollars or credit onto an RFID wristband, card or device, organizers have complete control over revenue on site, eliminating theft and accounting discrepancies, while saving many costs associated with cash. Many events are now beginning to adopt cashless payment systems and for good reason. Cashless systems offer a more convenient and secure way to transact.