INOVAST CONCEPTS - Houston, TX: Advertising, Web Design, e-Business, e-Strategy, Interactive Marketing, Collateral, Brand Identit - development

By: Inovast Concepts  09-12-2011
Keywords: Web Sites, marketing solutions, integrated marketing

INOVAST CONCEPTS - Houston, TX: Advertising, Web Design, e-Business, e-Strategy, Interactive Marketing, Collateral, Brand Identity

User Interface Design

Strong user interface (UI) has always been a vital contributor to the success of a Web site. Every site has a product or service to represent. The ultimate goal for the site is to engage the user, help them find the right information, and convert them to a customer. Poor UI (vague messaging, buried categories, etc.) can mislead, confuse, and eventually turn away frustrated users.

Often, a complete redo is not as crucial as a restructure. Unfortunately, familiarity with your company's Web site, products, and business goals can blind you to the problems experienced by your customers. We provide a fresh, unbiased outlook, reviewing your site in-depth and making recommendations on how to improve UI and site architecture. Our UI services are:

  • User Interface Analysis
  • Information Architecture (including UML and wire frame)
  • Web Site Architecture
  • Process and Workflow Illustrations

What is a Content Management System?

A content management system (CMS) is a computer software system for organizing and facilitating collaborative creation of documents and other content. A content management system is frequently a web application used for managing web sites and web content, though in many cases, content management systems require special client software for editing and constructing articles.

Site Design

The introduction of Flash technology to the Web brought a fluidity of movement that had up until then not been available to those without high speed connections and time to wait. Immediately, it became a hot item and it seemed like every company had a Flash introduction to their site. Unfortunately, most users viewed these costly pieces only long enough to find the "skip intro" button, and within a year the craze was over.

Though not as widespread except within certain industries, Flash is still an excellent medium for creating short, informative and exciting demonstrations. Inovast Concepts works with you to create a well crafted Flash demo that delivers easy to understand product and/or service education while holding the attention of your target audience.

E-mail marketing is a highly cost-effective and high ROI marketing solution that is producing great results for B2B and B2C companies. Our e-mail marketing solutions are designed to help companies achieve specific marketing and sales objectives, and include:

  • Lead generation
  • Customer acquisition
  • Customer penetration and retention
  • eNewsletters
  • Trade shows, events and seminars
  • Integrated marketing activities
  • Offline/Online sales

Inovast Concepts can provide you with a turnkey solution for e-mail marketing - from strategy to distribution and reporting. Our services include:

  • Campaign strategy
  • List selection and acquisition
  • List management
  • Copy development and HTML design (for e-mails and landing pages)
  • eNewsletter Development
  • Campaign production and distribution
  • Campaign testing
  • Reporting and analysis
  • Integrated emarketing (integrate e-mail acquisition across all marketing activities)
  • e-Mail marketing audits

E-mail campaigns can help you achieve your marketing and sales goals—and probably at a lower cost per customer or lead—than any other marketing activity your company currently deploys. We'd like the opportunity to meet with you and learn more about your marketing/sales goals and how Inovast Concepts and e-mail marketing can help you achieve them.

As the Web grows and evolves, Web-based applications are becoming more prevalent. Inovast Concepts can help you develop a Web application from scratch or add a friendly user interface to one you've created. Our skilled programmers can create your application using any of the following languages:

  • .NET
  • Visual Basic
  • ASP
  • JSP
  • PHP
  • CGI

Keywords: E-mail Marketing, integrated marketing, marketing solutions, Web Sites

Other products and services from Inovast Concepts

09-12-2011

INOVAST CONCEPTS - Houston, TX: Advertising, Web Design, e-Business, e-Strategy, Interactive Marketing, Collateral, Brand Identit - webdesign

Unlike many other agencies with multiple layers of management, we're a lean, mean machine the still likes to dig in and get their hands dirty. Advertising, Web Design, e-Business, e-Strategy, Interactive Marketing, Collateral, Brand Identity. We believe we can make a difference to your business. Inovast Concepts believes in what we do.


09-12-2011

INOVAST CONCEPTS - Houston, TX: Advertising, Web Design, e-Business, e-Strategy, Interactive Marketing, Collateral, Brand Identit - marketing

Whether your business sells a product online or your site is a brochure for your established business services, can you afford to have potential customers not find your site. Simply put, SEM allows your target customer to find your site using search terms, or keywords, that are most relevant to your product or service.


09-12-2011

INOVAST CONCEPTS - Houston, TX: Advertising, Web Design, e-Business, e-Strategy, Interactive Marketing, Collateral, Brand Identit - services

Unlike many other agencies with multiple layers of management, we're a lean, mean machine that still likes to dig in and get our hands dirty. Advertising, Web Design, e-Business, e-Strategy, Interactive Marketing, Collateral, Brand Identity. Inovast Concepts believes in what we do.


09-12-2011

INOVAST CONCEPTS - Houston, TX: Advertising, Web Design, e-Business, e-Strategy, Interactive Marketing, Collateral, Brand Identit - brand

Whether it be business cards and stationery, product catalogs, or direct mail marketing campaigns, we have the knowledge and skill to ably handle all of your company's print needs. Ideally, as is the case with Nike or Mercedes Benz, the general public will eventually associate a company's logo in itself with quality products and/or services.