Seattle Small Business Brand Identity Design Process

By: Immotion  09-12-2011
Keywords: Marketing, Marketing And Design, Marketing And Design Services

An identity plan is constructed as the strategy to create maximum appeal to your target audience, accentuate your marketing direction, and establish a company identity to you and your employees. Various graphical ideas are generated from this strategy and you select one idea as the brand to fully develop. Once chosen, your business starts anew, with an empowering identity.

The steps we take are the following:

Identity Plan

In our research, we review your competitors' brand to see how they are conveying their marketability. Knowing your competitors brand imagery will help us identify a strategy that is distinctive in your industry. The plan includes a design objective that aims to meet your marketing goal and ensures that your new brand attracts your target audience, and communicates the right message.

Design Selection

We want you to have a choice when it comes to selecting your distinctive brand. Other designers may give you design options that are similar in appearance but Immotion Interactive gives you two to three options that varies in imagery and style. Included with each option are nuggets of information on what kind of impressions each of these options may have on your customers. In some cases our customers are torn between their options and we advise what ultimately makes a stronger impression on your customers.

Brand Ownership

The identity you selected will be fully developed digitally in a resolution independent format. The most valuable part of a brand is how it will be effectively used. Therefore, a branding guide will be attached to describe how best to use the brand so that it will communicate consistently across all the interactions your customers have with your business. Once a brand is complete, it becomes a powerful source of every marketing material you produce.

Your needs in marketing and design services deserve personal attention and review. Briefly describe your project for us and we will get in touch with you the way you prefer. Our project estimates are of course free of charge and we would like to get back to you quickly. We are confident in the value you will receive in your investment.

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Keywords: Marketing, Marketing And Design, Marketing And Design Services

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