STR Global - STAR Program
Keep an eye on your competition
Our STAR Reports are here to help you make the best possible business decisions and to review your strategy either on a hotel, brand or corporate level. You can choose your competitive set which can include hotels in your vicinity, or competitors with the same facilities/style or the hotels which compete with you for the same customer segments. The STAR Report shows your property’s performance, the aggregated performance of your chosen competitive set; indexes and ranking are provided as well. The STAR Report is delivered in Excel format directly into your inbox; online access is available for properties outside North America. STAR Reports are available on a monthly, weekly and daily basis by annual subscription.
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The CLIENT will participate in the STAR (Smith Travel Accomodations Report) program for twelve (12) months, with the first report issued within 30 days of the completion of registration.
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