Qualitative research for strategic development and advertising evaluation

By: Harps  09-12-2011

Advertising evaluation

Assessment and optimization of early stage concepts and campaigns intended for traditional or new media. My philosophy in these matters is grounded in a slogan from my Chiat/Day years:

Relevant + Distinctive = Effective

  • The advertising must be on strategy, but it must show potential to engage, intrigue. Otherwise, it risks being invisible and forgettable