Search Engine Marketing List of Services

By: Hanapin Marketing  09-12-2011
Keywords: Search Engine Optimization, search engine

Attract more qualified customers.

Search Engine Optimization

Website Redesign and Development

Google Analytics

Google Analytics is a free program that tracks visitor data from your website. At Hanapin Marketing, we implement Google Analytics for each of our PPC and SEO clients so we can gain access to the source of traffic your site is receiving and how customers are using your site most frequently. To fully utilize Google Analytics for our clients, we complete each of the following stages:

  1. Analyzing Data - The purpose of using Google Analytics is to understand where your website traffic is coming from and how your visitors navigate through your site. Once we understand where the pitfalls are we can help recommend changes that will improve the performance of your PPC and SEO campaigns. We look at all data points, including traffic sources, top content pages, paid and organic keywords, geographical data and more. This data guides us towards determining what changes we can make or additional content we can offer visitors to help them become customers through your website. By learning this information we can recommend you make small tweaks to your website or PPC/SEO campaigns in order to generate more traffic, sales and conversions.

Keywords: search engine, Search Engine Optimization