CRM Strategy Design Implementation and Evaluation

By: Gillelan  09-12-2011
Keywords: Crm

CRM is

an organizational strategy and culture

that puts the customer at the center of business process design.

The goal of CRM is to add value to all client interactions in the customer lifecycle

resulting in operational excellence, cost reductions and revenue growth

.

The transition to CRM effects all marketing sales and service channels. However it is measure of success is

making the implementation easiest for your customers

, not your company

Keywords: Crm