White Papers: In Depth Research
The U.S. Hispanic population currently exceeds 41 million and is projected to reach 48 million by 2010. This group's buying power is expected to reach $992 billion (9% of all U.S. consumer buying power) in 2009. However, Unilever's research reveals that retailers have far to go in meeting the current needs and expectations of the Hispanic shopper. This report (20 pages, 2.3 MB) offers insights to help food marketers and retailers win over Hispanic consumers.
Author: Research and Markets
Research and Markets values the U.S. consumer market for nutrition and energy bars at $838 million in 2004, and examines the factors that could lead to continued growth or stagnation in the category.
Author: Christine Moorman, Carl F. Mela and Rex Du, Duke University
This study by researchers at Duke University found that the standardization of food product label information mandated by the NLEA actually hurt competition -- and the viability of some smaller firms -- in the food industry.
Author: Beverage Marketing Corp.