Leadership Branding

By: Flexible Thinker  09-12-2011

We all know about branding.  We associate certain car brands with quality or prestige and we are willing to pay more for them. Recently, thinking about brands has shifted to how organizations create internal brand identity. A firm's internal brand, its culture, attracts both customers and staff. This is true of all sectors of the economy – both private and public.

Because each culture is unique, so should its leadership. That is why we do not use an ‘off-the-shelf’ program for leadership. We work with you so that you can understand your brand and create a leadership program that has meaning for you and will create the greatest impact for the organization.

Branded leaders:

  • Demonstrate ethics and results
  • Strategize for the future
  • Build teams
  • Manage change
  • Achieve results

How does Leadership Branding Work?

We work with you to measure and understand your culture and develop a specific employee, organization, and customer strategy. By creating a definition of who you are and what your goals are and how they are measured, you can define what is expected of a successful leader in the organization. This enables each leader to know the results he must deliver and to monitor progress against those results. In addition, the leader must identify the attributes required to consistently deliver these results.

A leader who knows both the results expected, and the attributes required, to achieve those results will develop a unique distinguish herself both to employees, supervisors, and ultimately customers. These leaders make a difference not just because of what they say or who they are, but what they deliver.

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