Newsletters | FierceMarkets

By: Fiercemarkets  09-12-2011
Keywords: Email Blast, Response Rates, Dedicated Email,

Delivered to your audience’s inbox each day

Despite all the noise around social media and other new channels, the e-newsletter remains one of the most effective workhorses in any marketer's arsenal. Its key advantage is that it lands your message right in your audience's inbox - the place they visit most frequently.

FierceMarkets newsletters deliver crucial industry news and insightful analysis to over a million industry leaders each day. Our readers rely on our publications. They respect the experience and excellence of our editorial staff and consider our newsletters important, must-read information sources.

Complementary Products:

One of our most popular products, dedicated Email Blasts are the perfect way to follow-up a newsletter sponsorship. The newsletter placements build brand awareness and the Email Blast delivers your brand message in a stand-alone format that increases response rates on your call to action. Email Blast availability is limited to ensure maximum effectiveness.

Classified Listing: Classified ads appear at the bottom of each newsletter, divided into webinars, events, and marketplace. When run in tandem with sponsorships, these small space ads increase response by providing a secondary call-to-action.

Web Ads: Combining web ads with a newsletter sponsorship gives you coverage across two key locations. These types of campaigns are typically run over a four-week timeframe with the web ads running consistently supplemented by the newsletter sponsorships in weeks two and four.

What People Are Saying:

Fierce newsletter sponsorships have proved to be extremely effective for us owing to their popularity as news source for many of our customers. They're also great to work with -very proactive and responsive. It's been a great partnership! - Marketing Communications Manager, ZyXEL

FierceBiotech delivered dozens of high-level attendees to my show on CRO's. My ads in FierceBiotech performed better than any other publication! - Marketing Manager, Institute for International Research

After running the numbers from our ad campaign, it turns out FierceWireless was the number one way people heard about our wireless security webinar series. We'll definitely consider FierceWireless again! - Marketing Communications Manager, Certicom

Keywords: Dedicated Email, Email Blast, Newsletter Sponsorship, Response Rates,

Other products and services from Fiercemarkets


Websites | FierceMarkets

We continue to run integrated marketing programs with Fierce Markets because we get results - whether it be a white paper syndication or co-sponsoring a webinar - the team is professional to work with and they are well respected in the industry. It presents your offer or event in the best light possible - aligned with an already trusted source of industry information and analysis.


Email Blasts | FierceMarkets

Exposing your target audience to your brand through these supplemental placements helps position your Email Blast more as a follow-up and less like a cold call.


Solutions | FierceMarkets

That's why our solutions portfolio includes twelve core products, thirty-seven targeted publications, and an infinite number of custom options. More than the diversity of our products, it's their quality that makes us confident you'll be pleased with your results. Our consistently high response rates and rave reviews from industry leaders are proof that our publications get read.


Webinars | FierceMarkets

By launching and promoting an eBook 2 - 3 months prior to the webinar event, you will establish awareness of the event, associate your brand with the topic, and also provide yourself with a metric by which you can prioritize leads. Move prospects closer to a buying decision by promoting your products and services within the context of an educational experience.