Needless to say, fake or counterfeited purses damage the reputation of the designer and the salesperson who sells that designer purse. And, as already stated, jobs are lost in the original manufacturing if the fake products sell better, and then there’s less need for the original. Fakes can force the designer purses price to plummet. Or they can go the other way and make the designer bags inflate in price because of their rarity. It just all depends on the marketability.
Worst of all, there’s growing concern that a good deal of the funds from counterfeiting goes directly to organized crime in both the US and Canada. There’s evidence that monies received for fake purses sold at purse parties could even be used to fund some terrorist activities including trying devastate commerce in North America. That’s why the U.S. President made the “Copyright Czar” position.
In an article by NYI’s Solana Pyne, in part two of her three part series “Counterfeit City”, she interviewed investigator Shawn Lewis who stated buying knock-off (see, here he uses the term for counterfeit and fake) purses is like giving money to crime syndicates.
“Please make a donation for child labor, organized crime and terrorism,” says Lewis. “Nobody is going to put any money in that kettle. But when they buy a handbag for $55 from a purse party that’s a fake, that’s exactly what they’re doing.” He states the FBI is very concerned that cash from the counterfeit trade funds terrorism, but it’s hard to find direct links to support that evidence. Still there’s enough suspicion to put fear into the heart of Western countries that terrorists hate and love to target.
So ladies, please think twice before selling counterfeit designer purses at your purse party, don’t be lured in by the prospect of making easy money.
What Purse Party Profits Can Do For You
The world of purse parties can be fast paced and pretty exciting. No, you won’t be involved in any high speed chases or covert operations but you’ll feel excitement at the prospect of being a business owner. You’ll be meeting the wonderful people in this industry from hostesses to fellow consultants and you’ll learn a whole new definition to the term networking.
I’ve written this eBook with all of my own mistakes in mind and I’ll help you avoid those mistakes and obtain all the opportunities that you may otherwise have missed.
“It’s never too late to be who you might have been.” –George Elliot
Every business, whether it’s an upscale restaurant or a home based party business can benefit from the advice that can come from others who have been through it before. Without this advice, starting your business can become confusing, overwhelming or even unobtainable.
The Purse Party business is no different and for this reason, I’ve compiled a list of tips that’ll not only help you get started but will also get you started on the right foot.
Tip #1: Know Your Business
It isn’t enough to know that you’ll be selling purses and fashion accessories; you really need to know your business. This means that you should get as much information as possible on your customers, competition, suppliers and the market area before you start.
Tip #2: Make a Plan
Before you start crossing T’s and dotting I’s make sure that you’ve done all the paperwork completely. This means that you should set your goals and then create a complete business plan to reach those goals. A business plan should include your short term goals, your budget, your financial planning and everything that’ll take you from start up to success.
Tip #3: Make It Legit
Check on, and obtain, all necessary licenses, permits and registrations for your line of business. This includes checking with your city/town/R.M. to see if it’s legal to operate your business from home.
Check both federal and provincial taxation requirements and also find out about allowable deductions for automobile expenses, business meals and entertainment, and home offices expenses for self-employed persons.
Tip #4: Advertise for Success
When it comes to advertising, you need to do more than that. Instead of simply advertising, make sure you scan all the available sources including television, radio stations, newspapers, magazines and newsletters that are geared towards your market. Once you scanned them all to see what is out there, target them and make good use of them. For Canadians, the Canadian Advertising Rates and Data (CARD) lists Canadian publications, T.V. and radio stations, and their advertising rates.
Tip #5: Don’t Forget Your Paper Products
Make sure that you have business cards, stationery, brochures, etc and they’re printed by professionals. It’s particularly important for home-operated businesses to have a polished, professional look to their paper products.
Tip #6: Have an Office
Designate and design a work area that’s separate from the mainstream of your home activities. Install a separate business phone, fax and Internet connections if you can.
Tip #7: Have Insurance
One thing that many home business owners forget is business insurance. Make sure that you’re adequately covered and take the time to shop around for the best price and policies.
Tip #8: Network
Although you may not think its important, make sure you spend time talking to other owners who run similar businesses outside your market area to get a feel for the potential and status of the businesses.
Also, join trade associations, business community associations, (i.e., chambers of commerce), business networks or clubs to help establish contacts.
Tip #9: Bookkeeping and Management Skills
Don’t overlook management/bookkeeping. Lack of managerial expertise is one of the single highest causes of business failure. Take courses, seek expert advice or hire help, but do learn basic management skills before you start.
Tip #10: Self Market
The last tip that I’m going to leave you with is to market yourself, your products and your services. This means that you connect on a business capacity with friends, family, business acquaintances and anyone that could be a potential client. Be sure to spend some time finding out about your potential customers before you try to “sell” them.
When it comes to starting your own business, there’s always a need to learn as much as you can. As wonderful and in-depth as this eBook is, there are specific government procedures in every country, province and state so it’s important to use the references that I’ve provided you with; not only to get your business started but to get it started right.
Below are a number of resources for the Canadian small business owner, including how to register your business and how to file your taxes. All of the links are provided again at the back of this eBook in our quick reference section.
Frequently Used Websites for Canadian Small Business:
Canadian Electronic Tax Filing:
c. Registering your Business in the United States
As with Canadian Small Businesses, American Small Businesses will need to be registered and will also benefit greatly from using many of the resources that are available for them. It’s strongly recommended that you not only use the services available but that you also read the guides that are offered as well.
Again, all of these references are listed at the back of the eBook in a quick reference section for you to access quickly.
Within the SBA you’ll find the following:
American Small Business Websites:
583 Starting a Business and Keeping Records: http://www.smallbusinessnotes.com/fedgovernment/irs/583.html
U.S. Government Tax Websites for Small Businesses:
Earn Extra Income as a Purse Party Consultant
I’ve learned from my mistakes and the errors of the purse party business and I’ve perfected a system that has led to a lot of success for me and now it’s your turn. All of my success has led to many exciting opportunities and has allowed me to gain an understanding of what it takes to champion your home-based business.
This system is not a get rich quick scheme and you aren’t going to make millions selling purses by yourself. What you’re going to do is run a flourishing purse party business that will give back to you as much as you put into it.
And that’s what’s important to me; giving you the techniques, the tools and the advice and the motivation to run your business. It’s also important to me to educate a new generation of purse party consultants and to break some of the misconceptions of the purse party business and to bring them into the 21st century.