features and benefits
majority of customers who buy cars at Dealerships go elsewhere
Customer Pay (C.P.) work. By having a sales person
motivated to look after all the needs of a customer , not
just vehicle requirements, they generate sales in the other
departments of the Dealership, departments that provide
greater dollar grosses than new car sales. EXTRA COMP software
shows the actual amounts customers spend on C.P. and who the
Best Customers are for each salesperson, the Best Customers
who bought vehicles from the Dealership and the Best Customers
who use the Dealership only for service. Enabling the
dealership to target Customers from their existing base who do
not return to the dealership for C.P. or who do not purchase
or lease vehicles from the dealership.
Sales Staff Turnover
people are hard to find and expensive to train With limited
gross available in the new vehicle department there is little
if any ability to increase commissions. Many salespeople who
love selling leave because of low earnings. EXTRA COMP gives
them an opportunity to increase their earnings and creates
motivation for then to remain at the Dealership.
An extra increase of 10% and more is very attainable.
Bonuses earned are on incremental C.P. sales ; those above the
annual forecast set by the Dealership.
stronger the business relationship is with a customer the
greater the chance that the customer will have a favorable feeling towards the Dealership. EXTRA COMP
involves the person who
sold or leased the new or used vehicle or the person who has
been assigned the customer to be the contact person. By
calling approximately every 3 months a bond develops that
gives the customer a feeling of having someone in the
Dealership who will look after their concerns and thus translates
into higher customer service ratings.
leave for a reason, poor service or lack of follow up due to
constant change in personnel. EXTRA COMP has a screen of information on every
customer and the vehicles they own, whether they’re a sales
or service customer. This living file is available to
designated Dealership employees and they can readily see the
customer’s profile and be familiar with it. This allows a
greater chance of meeting the customer’s needs. Also if
a salesperson should leave or retire the profiles are there
for their replacement. By staying close to the customer there
is less chance they will leave. Loyal customers traditionally pay more
for vehicles and service than
one time customers.