How can Extra Comp Increase revenue?
ExtraComp is more than software its a system for getting the
most out of your sales staff. By using your
existing sales people to make continuous contact with your
past, present and future customers Extra Comp users have all
seen increases in the Customer Pay.
How do I get the customers in?
Dealerships are always looking for new customers and paying a
high dollar per new customer with advertising and
promotion. We say that you have all the customers
you need with your historical customers. For about
the cost of two days of advertising you can get re-connected
to your customers and produce more customer pay than through
advertising. Using our simple method to guide your sales
people to contact this large pool of customers is what gets
How does it work?
ExtraComp identifies every customer that has done business
with your dealership over the past 6-7 years. Taking
this information, the software assigns these customers to a
sales person. Each group of customers assigned has
an existing customer pay value. Next you add your dealership
annual customer pay revenue increase objectives and this makes
up the sales person's overhead. For example a
sales person could have 500 customers assigned that have a
customer pay value of $50,000, add your annual CP increase
target (eg:10%), so the sale's persons overhead is $50,000 +
$5,000 = $55,000. This sales person's CP is
tracked monthly, quarterly and yearly and is compensated on CP
generated over $55,000 annually. So if the sales person
generated $75,000 of CP, then a commission would be paid on
the additional $20,000 of CP. This CP commission
directly compensates the sales staff for their revenue
contribution and strongly motivates them to market all revenue
areas of the dealership.
What is the return on investment (ROI)
Customers have seen ROI in a little as 3 months. All of
our customers have seen increases in customer pay and loyalty
along with lower sales staff turn over.
How can Extra add to Sales Staff Retention
Simple, more revenue brings Extra Compensation for your sales
staff. By sharing a portion of the incremental
increases in customer pay with your sales staff, they make
higher incomes, are more loyal to your dealership and help to
grow your business. You will attract and retain a better
quality sales professional motivated by higher earning
potential and an opportunity to build an ongoing revenue
relationships from a pool of identified customers.