Test Plan Development for Website Conversion Rate Optimization » SiteTuners

By: Epic Sky  09-12-2011
Keywords: Website Conversion

Test Plan Development for Website Conversion Rate Optimization » SiteTuners

Higher Website Conversions Start with a Disciplined Action Plan

With countless variables that can be tuned and tested on a website, how do you know where to start? SiteTuners can help you identify what elements could have the greatest impact on conversions, and then formulate a test plan for your team to implement.

SiteTuners' usability and conversion experts have been involved in hundreds of projects to produce the highest-converting websites and landing pages. We start by understanding your business objectives and conversion goals and  assessing the "mission critical" parts of your website. We'll then determine what to test, define the variables, and recommend the best tuning approach based on your data rate.

Our Process Includes

  • Detailed with your team to ensure that we understand your business goals
  • Survey of your top competitors' sites
  • Definition of conversion actions & their lifetime value (LTV)
  • Determination of optimal test size given your data rate
  • Recommendation on testing methodology

Keywords: Website Conversion

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