By: Egk Media Solutions  09-12-2011
Keywords: Dollar Value, Media Plan

Media Planning

We believe creativity isn't just for the ad design; it can be brought into Strategic Media Planning as well. It all starts with defining the objectives of your media campaign.

We try to think outside of the box for our clients to bring fresh and clever ideas to assist in cutting through the competitors clutter. This can be done with traditional to unusual campaigns.

We have developed relationships to be able to gain the best possible rates and ad placements for our clients. In addition to that we have the tools to acquire research to assist in the planning of media campaigns. We do this to ensure that we are reaching the right people with the right message at the right time and place.

If needed we'll put together a strategic media plan that will include the follow:

  • Communication Objective
  • Media Objectives
  • Media Target Audience
  • Regionality/Coverage Area
  • Seasonality/Timing
  • Media Mix
  • Rationale
  • Executional Strategy, and
  • Blocking Chart – overview of media, budgets, and timing

Media Buying

The impact of your strategic plan is multiplied with skilled media buying – comprehensive media sourcing, evaluation and negotiations.

In addition to the relationships that we have developed to gain research information, we nurture those same relationships to ensure our clients get top-priority media opportunities and value. One of our main focuses for our clients is taking a media plan and stretching the dollar value as far as it will go.

Depending on the type of media plan - once all evaluations and negotiations are completed, we book your media campaign and back it up with a pre-buy report. We can also provide all the necessary post-buy services to ensure that your campaign runs smoothly.

Comprehensive Media Sourcing
Here are some of the media we buy in Canada

  • Television – local, national, specialty and cable networks
  • Radio
  • Magazine
  • Daily Newspapers
  • Community Newspapers
  • College Newspapers
  • Billboards – 10 x 20 posters
  • Transit – bus and transit shelters
  • Bathroom Stalls
  • Internet
  • Movie Theatre advertising
We are contacted by many different types of media sources. We evaluate each proposal to compare value and effectiveness to our clients on:
  • Cost Per Thousand (CPM)
  • Reach vs. Frequency
  • Editorial Environment
  • Client Compatibility
  • Leadership
  • Overall Impact
  • Uniqueness
  • Measurability
  • Budget Maximization
Media Negotiations
We are honest and fair when it comes to negotiations. We always go above and beyond to achieve effective:
  • Value-added promotions
  • Bonuses
  • Discounts
  • Pre-Buy Reporting
We provide:
  • Buy summaries outlining all aspects of your media in easy-to-read charts
  • When possible audience achievement summaries showing the number of people reached
  • Budget control summaries of expenditures month by month
Post-Buy Services
  • Material and Traffic: we can handle your material distribution and traffic instructions
  • Accountability: We monitor your campaign and make sure everything is running as purchased. If a discrepancy comes up we work with the suppliers to resolve it and negotiate compensation for any supplier errors.
  • Bookkeeping: We have the experience to handle all supplier invoices to ensure that affidavits and tearsheets are accurate. If you prefer to do this step then we do not have a problem with that. We just want to ensure that your experience is hassle-free.
  • Post-Buy Analysis: If possible then after the campaign has run, we provide a report detailing the actual audience delivered. If any suppliers fall short, we negotiate compensation on your behalf.

Keywords: Dollar Value, Media Plan

Contact Egk Media Solutions

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