Architecture Category » (EMP) E-Marketing Performance

By: E Marketing Performance  09-12-2011
Keywords: Seo, search engine

Oct 5 2011

Several years ago I wrote, “Gone are they days when SEO focused exclusively on top search engine rankings.” I wish I was right about that, but unfortunately, we still see a lot of SEOs doing just that today. Not the good ones, mind you, but still, far too many.

Today’s top-tier SEOs are getting out of the search engine ranking business entirely. Well, maybe not entirely, but they understand that there is so much more to online success than a top position for your keywords. Many clients still need convincing.

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Mar 18 2011

We live in a digital age, but haven’t quite gotten to that mythical paperless society that we’ve been reading about for the past couple of decades. Those of us that make our living via websites still rely on good old fashioned compressed wood to fulfill a number of our daily tasks.

One of those tasks that often takes us away from our computer monitors and into the world of post-its, index cards, and cork boards has been when working on a site’s information architecture. This can be a big task, that often requires a lot of table or wall space.

Depending on the size of the site, there can be a lot of data to sift through, so you have to be able to make notes and move things around easily. Post-its, index cards, and cork boards make for great IA tools, as they allow for easy rearranging of your data at will. But, not everybody has boards large enough to handle the big jobs. And, some of us would rather do away with the paper all together.

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Mar 11 2011

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Mar 9 2011

All right, I’ll admit, the title is somewhat over dramatic. But, when you don’t have much to offer, hype it up anyway! Kinda like the movies!

What follows are 15 questions I felt were important for a business audience to know about SEO. And, now that I know what I meant when I wrote them (see introduction), I can provide the answers I intended. Here are questions 1-5:

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Feb 10 2011

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Feb 2 2011

The thought that you should SEO your site before you even develop it seems counter-intuitive, and in many ways, it is. But, not entirely. I’ve been an SEO for over 12 years, and I still can’t get past the fact that optimization continues to be the “after thought,” only coming into play long after the site has been up and running for months or even years.

This mindset needs to change.

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Dec 21 2010

I’ve been doing a lot of Information Architecture (IA) work for clients over the past few months, and each time, I can’t help but think, “Why didn’t we do this sooner?” Though I know the answer to that question before it’s even a twinkle in my brain’s fiber-optic nerve cell ending’s eye. It’s the same old song and dance, really.

The clients come to us and they just want to get optimized. They want rankings. They want action, not reports. So we give them what they want, optimize their pages and get results.

Some of these clients have been with us for years. So… why now? Why, after all this time, do we need to work on the site’s IA? If they are successful and happy, why change what ain’t broke?

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Oct 26 2010

SEO used to be all about getting top search engine rankings. While that is still a primary function of an SEO provider, that’s not all there is to it anymore. Or, at least… it shouldn’t be.

If you’re in the market for a (quality) SEO, you’re going to find providers that go well beyond services aimed at achieving top search engine rankings. In fact, if your SEO only knows how to throw keywords you want to rank for onto your site pages, I can tell you that you’re NOT getting your money’s worth (even if you are only paying a few hundred dollars a month).

SEO, in today’s world, is much more about online marketing than it is about manipulating a site to achieve top rankings for a few keywords. Here are some key components to a well-rounded optimization campaign:

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Aug 5 2009

The information here has been updated to include not only the check points but also the explanations of each, so you don’t have to keep referring back to the blog posts above. I’ve also added a few points here and there, but no major overhaul or anything.

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Apr 21 2009

Website architecture is one of the most important aspects of creating a search engine friendly website. Below are just a few questions I was asked recently on the topic of navigation, site structure, site maps and pages site.

Keywords: search engine, Seo

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