Advertising Category » (EMP) E-Marketing Performance

By: E Marketing Performance  09-12-2011
Keywords: search engine, Online Marketing

Sep 18 2011

How much does online marketing cost?

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Jun 30 2011

Moving your PR online opens up a whole world of new adventures. Not only do all the old rules apply, but many new rules are created to ensure that your content can effectively reach your audience.

So far in this series, everything we have discussed has to do with the set-up and creation of your online PR. All of the online elements need to be taken care of before you can push your story out online. Pushing it out before it’s ready will lead to a colossal failure. However, how and where you push your message out is just as critical for it’s success.

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Jun 24 2011

When taking your public relations strategy online, there are some similarities to the “traditional” way of doing things, but there are also a lot of differences. Going online opens up a whole new world of opportunities that, if leveraged properly, can make your PR campaign far more successful than the old-school ways of doing things.

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Jun 13 2011

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Feb 23 2011

There is an odd phenomenon that I have noticed in the world of websites. There is a small, yet vocal, group of people that love crap! Time and time again, when I advise a client to improve their website or logo, I hear, “we get complimented on it all the time.”

That?

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Aug 20 2008

My list of reasons why I won’t be bringing home any schwag from Search Engine Strategies.

Jun 23 2008

Every year Reno puts on a rodeo event. I know this, not because I live here, but because every year approximately one person asks me, “are you going to the rodeo?”

Now granted I’m not a rodeo fan, but how is it that I don’t ever know about this event, save for the lone person asking me if I’m going? Is anybody even advertising this thing?

Ok, so I may not be the average consumer. I don’t watch commercials (thank you, TiVO!); I listen to commercial-free satellite radio or my ipod exclusively (thank you, XM and apple); I get all my news from the internet (thank you, Al Gore), rarely hitting local news sites; and I don’t get out much (thank you, blu-ray.) So it got me thinking….

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Jun 16 2008

Friday I posted a snapshot of a billboard advertising an auto mall here in Reno (Fallon, actually). I wanted to solicit some comments to see if anybody else saw the same problem with this billboard as I did.

…they associated the sleazy car dealer with Fallon Auto Mall and not Kietzke or “Big City Motors” as their TV ads say. If I wasn’t a local and hadn’t seen their TV spots I would think that all the guys at Fallon Auto Mall look like him.

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Apr 3 2008

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Jan 8 2008


There is a new book out by Seth Godin that gets to the why of New Marketing and explains the 14 trends that go with it. He encourages you to wisely dive in and embrace it. What are you waiting for?

Quote from Meatball Sundae:

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Keywords: Online Marketing, search engine

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Audio Category » (EMP) E-Marketing Performance

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Architecture Category » (EMP) E-Marketing Performance

I’ve been an SEO for over 12 years, and I still can’t get past the fact that optimization continues to be the “after thought,” only coming into play long after the site has been up and running for months or even years. One of those tasks that often takes us away from our computer monitors and into the world of post-its, index cards, and cork boards has been when working on a site’s information architecture.